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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Mr Whippy including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $35,000 - $50,000 |
Franchise Fee | $16,000 - $37,000 | $35,000 |
Royalty Fee | 3% | 5% |
Advertising Fee | 4% | 2% |
Year Founded | 1978 | 1964 |
Year Franchised | 1981 | 0 |
Term Of Agreement | 10 years | 5 years +5 |
Term Of Agreement | 10 years | 5 years +5 |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | We expect our franchisees to be passionate about ice cream, about their business and have good customer service skills - especially around children who are our main target audience. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | - |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | No | - |
Canada Expansion | No | - |
International Expansion | No | - |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.
Mr. Whippy is one of the most iconic, recognised brands and franchise networks in the country. It has become an integral part of New Zealand culture and history. It stands for all things Kiwi… outdoor lifestyle, family values, happy smiles and lots of fun!Mr. Whippy is more than just ice cream. For many years, generations of New Zealanders have been building strong connections with this amazing brand and now Mr. Whippy has come to represent a whole world of fun and happiness. Whatever your ambitions, the Mr. Whippy team can help you realise them. Be it a need for a lifestyle change, flexible working hours, developing a territory, setting up an exciting new Family Entertainment Centre and building a business which is all yours, or simply to be able to serve ice cream in return for a lot of smiles from your happy customers … Mr. Whippy can help you get there! There are 3 types of franchise opportunities with Mr. Whippy: * Mobile Vans * Fixed Retail Sites * Whippy World, a New concept in Family Entertainment.