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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Yogurtland including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $267,820 - $479,070 |
Franchise Fee | $16,000 - $37,000 | $35,000 |
Royalty Fee | 3% | 6% |
Advertising Fee | 4% | 2% |
Year Founded | 1978 | 2004 |
Year Franchised | 1981 | 2006 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | On-The-Job Training: Varies Classroom Training: 16 hours Additional Training: At corporate stores |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Number of Employees Required to Run: 16 - 20 |
Expansion Plans |
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US Expansion | No | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.
Yogurtland is excited about the explosive growth and progress we've made as we pioneer a new trail for healthier, more empowering frozen yogurt snacks. Foundational to our success is a franchise system that perfectly blends owner independence and world-class support resulting in a very attractive business package. A great place to start your discovery process is with our frequently asked questions (FAQ's) page. You will find the answers to the most common questions and concerns brought up by our franchise candidates. Once you have finished reading the FAQ's we ask that you fill out our on-line franchise application. Upon completing the form, submit your application directly from our website to be carefully reviewed by our Franchise Development department. A Yogurtland representative will contact you to discuss next steps in our process. Of course, please feel free to contact us at any point and we are always glad to answer any questions you might have. Most franchise candidates find that the interview portion of the application process provides the ideal opportunity to inquire in person about any details pertaining to obtaining and operating a Yogurtland franchise. We thank you, once again, for your interest in Yogurtland's franchise opportunities and look forward to meeting you.