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Below is an in-depth analysis and side-by-side comparison of Ben & Jerry's vs Yogurt Lab including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $152,200 - $546,800 | $313,500 - $557,000 |
Franchise Fee | $16,000 - $37,000 | $35,000 |
Royalty Fee | 3% | 6% of Gross Revenues |
Advertising Fee | 4% | 1% local |
Year Founded | 1978 | 2011 |
Year Franchised | 1981 | 2013 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 50% of then current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours | Before you open your Store, we will train you and one of your manager-level employees to operate a YOGURT L AB Store. We will provide approximately eight days of training (although the specific number of days depends on our opinion of your experience and needs) in Minneapolis, Minnesota, or another location we designate. You must attend the entire training program. Additional people beyond the first two may attend initial training if you pay our then- current training charge for each additional person (currently $500 per person per day). You also must pay for all travel and living expenses that you and your employees incur and for your employees' wages and workers' compensation insurance while they attend our initial training program. Training will occur after you sign the Franchise Agreement and while you are developing the Store. You and your attendees must complete the entire training program to our satisfaction before you may open your Store |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media Website development Email marketing | - |
Operations |
75% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | No | - |
Canada Expansion | No | - |
International Expansion | No | - |
Ben & Jerry's is named for its founders, Ben Cohen and Jerry
Greenfield, who grew up together in Merrick, Long Island. In 1978, they
took a $5 correspondence course on ice-cream-making, then leased an old
gas station building in Burlington, Vermont to open their first ice
cream shop. Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.