Baskin-Robbins vs Robeks Fruit Smoothies & Healthy Eats Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Baskin-Robbins vs Robeks Fruit Smoothies & Healthy Eats including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Baskin-Robbins Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
Investment $123,952 - $558,830$245,000 - $394,500
Franchise Fee $12,500 - $25,000$25,000
Royalty Fee 5.9%7%
Advertising Fee 5%-
Year Founded 19451996
Year Franchised 19482001
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee -25% of then-current fee


Business Experience Requirements
 
Baskin-Robbins Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• A successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help.

    Financing Options
     
    Baskin-Robbins Franchise
    Robeks Fruit Smoothies & Healthy Eats Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Baskin-Robbins Franchise
    Robeks Fruit Smoothies & Healthy Eats Franchise
    Training On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks 2 weeks of training either at headquarters or at a regional training store
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/appCo-op advertising, Ad slicks, Regional advertising
    Operations

    Absentee ownership of franchise is NOT allowed.

    		 13% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12 - 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Baskin-Robbins Franchise
    Robeks Fruit Smoothies & Healthy Eats Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Baskin-Robbins

    As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's. 

    Veteran Incentives  First-store franchise fee waived; royalty fee reduced for first 5 years
    "Top    ""    "Entrepreneur
    #100 in Canada's Top franchises.          
                                                                                                   
    "franchiserankingscom"
    #30 on Franchise Rankings.com
    #13 in Franchise 500 for 2020.
    #38 in Franchise 500 for 2021.








    About Robeks Fruit Smoothies & Healthy Eats

    After almost 25 years we’ve earned a healthy portion of a growing açaí bowl, fresh juice and smoothie franchise market - which has grown to over $2 billion in annual sales. We know what works, and the kind of leaders that thrive in this fun, yet fast-paced environment. We’re looking for difference makers as committed to their community as they are passionate about their portfolio.
    At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go. Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States. FRANCHISE OPPORTUNITIES WITH ROBEKS We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores. Franchise Programs: Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center. Options: * Single Store * 3 - Pack * Area Developer * Non - Traditional Locations: Airports, Universities & other Captive Market Venues International - Robeks will consider new development opportunities for international markets. Incentives for Veterans apply.