Coldwell Banker vs HomeSmart Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs HomeSmart including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Coldwell Banker Franchise
HomeSmart Franchise
Investment $23,500 - $70,100$65,500 - $205,000
Franchise Fee $13,000 - $25,000$20,000
Royalty Fee 6%varies
Advertising Fee 2%varies
Year Founded 19062000
Year Franchised 19822005
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee Varies-


Business Experience Requirements

 
Coldwell Banker Franchise
HomeSmart Franchise
Experience
  • Industry experience
  • We're looking for outgoing, results-oriented franchise candidates with strong track record of business success; people that can build relationships, lead teams, and have the motivation to excel! *Liquid Capital Required: $49,000 *Net Worth Required: $125,000

    Financing Options

     
    Coldwell Banker Franchise
    HomeSmart Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Coldwell Banker Franchise
    HomeSmart Franchise
    Training Ongoing training at other locations & via the InternetClassroom Training: 40 hours Additional Training: Virtual training
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
    Operations 27% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    Absentee Ownership Allowed

    Number of Employees Required to Run: 2 - 5


    Expansion Plans

     
    Coldwell Banker Franchise
    HomeSmart Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Coldwell Banker

    In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
    Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.

    "Womens

    #278 in Franchise 500 for 2021.   Not in Franchise 500 for 2021.


    About HomeSmart

    HomeSmart International offers franchise opportunities using a proven “Low-fee, high-value” brokerage model. High value is achieved through SMART execution and service. This results in innovative processes and technology that will continue to revolutionize the residential real estate industry, while keeping your brokerage on the forefront. Our proven model focuses on four key pillars of success: Career Services, Agent Services, Broker Services and Transaction/Closing Services- and the creation of operational efficiencies within each pillar through our proprietary technology. Join One of the Fastest Growing Real Estate Companies! This franchise model has created one of the fastest growing real estate companies in the nation in a very short time, with agent counts up 51% over the last two years to over 7,700 agents worldwide in 14 states and 2 countries. We have immediate plans to continue our exponential growth across the United States this year.

    Make the SMART move with HomeSmart

    Learn more to see if the HomeSmart real estate franchise model might be the right fit for you.
    See how HomeSmart is leading the real estate revolution.

    Veteran Incentives  25% off franchise fee