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Updated RecentlyColdwell Banker vs HomeSmart Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs HomeSmart including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $65,500 - $205,000 |
| Franchise Fee | $13,000 - $25,000 | $20,000 |
| Royalty Fee | 6% | varies |
| Advertising Fee | 2% | varies |
| Year Founded | 1906 | 2000 |
| Year Franchised | 1982 | 2005 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | Varies | - |
Business Experience Requirements |
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| Experience | We're looking for outgoing, results-oriented franchise candidates with strong track record of business success; people that can build relationships, lead teams, and have the motivation to excel! *Liquid Capital Required: $49,000 *Net Worth Required: $125,000 | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | Classroom Training: 40 hours Additional Training: Virtual training |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 5 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Coldwell Banker
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About HomeSmart
HomeSmart International offers franchise opportunities using a proven “Low-fee, high-value” brokerage model. High value is achieved through SMART execution and service. This results in innovative processes and technology that will continue to revolutionize the residential real estate industry, while keeping your brokerage on the forefront.
Our proven model focuses on four key pillars of success: Career Services, Agent Services, Broker Services and Transaction/Closing Services- and the creation of operational efficiencies within each pillar through our proprietary technology.
Join One of the Fastest Growing Real Estate Companies!
This franchise model has created one of the fastest growing real estate companies in the nation in a very short time, with agent counts up 51% over the last two years to over 7,700 agents worldwide in 14 states and 2 countries. We have immediate plans to continue our exponential growth across the United States this year.
Make the SMART move with HomeSmart
Learn more to see if the HomeSmart real estate franchise model might be
the right fit for you.
See how HomeSmart is leading the real estate revolution.