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Updated RecentlyFriendly's Restaurants vs Eggspectation Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Friendly's Restaurants vs Eggspectation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $498,500 - $1,950,000 | $650,000 - $1,500,000 |
| Franchise Fee | $30,000 - $35,000 | $50,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | 3.5% | 2% Nat'l 1% local |
| Year Founded | 1935 | 1993 |
| Year Franchised | 1996 | 1998 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | *An initial training program as defined in the franchise agreement. *Training programs, seminars and other related activities regarding the operation of the Restaurant as we reasonably deem necessary or appropriate. *Certain on-site remedial training when requested and found appropriate. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | *Site selection. *Onsite assistance prior to and during restaurant opening. *Regular visits, evaluations of the Restaurant, products and services provided at the Restaurant to ensure that the high standards of quality, appearance and service of the System are maintained. *Our prototype restaurant design and consultation provided during restaurant construction. *Assist in local marketing and advertising for your restaurant unit. *Advice and written materials (including updates to the Manuals) concerning techniques for managing and operating the Restaurant, including new developments and improvements in equipment, food products, packaging and preparation. *The use of our established supply sources, including negotiated prices that could not likely be attained by an independent operator. *Merchandising support programs, product tie-ins and seasonal promotions to attract new customers, enhance customer loyalty to maximize the frequency of visits. *The benefit of our Research and Development team that is constantly testing new products and searching for new ideas and better ways to serve customers. |
| Marketing | Ad slicks, National media | *With available marketing funds, we plan marketing campaigns on regional or national level. *Assist in local marketing and advertising for your restaurant unit. |
| Operations |
Franchisees required to buy multiple units/master licenses; 62% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Friendly's Restaurants
In Springfield, Massachusetts at the height of the Great Depression in 1935, 20 year-old Prestley Blake and his 18 year-old brother Curtis opened an ice cream shop called 'Friendly' that served double-dip cones for 5 cents. The brothers opened a second shop five years later in West Springfield, Massachusetts and added food to the menu. Within a decade, locations opened throughout western Massachusetts and Connecticut. In 1988 Donald N. Smith, the company's current CEO, purchased the company and a year later added an 's' to the name, making it 'Friendly's.'
In May 2000, Friendly's introduced a new food and dessert menu featuring colossal burgers, sandwich wraps, splits, sundaes and Cyclones. Friendly's produces 10 million snack cups and 230,000 gallons of fudge every year. In addition to its restaurants and cafes, Friendly's manufactures a complete line of frozen desserts.
About Eggspectation
The idea sprung to life in Montreal in 1993. We started out with just a few key thoughts and a passion for innovation and memorable experiences.
From the first, we wanted to take our favorite mealtime ingredients and creatively expand their culinary taste delights across not just breakfast and brunch but also to lunch and dinner -"set in a welcoming and energetic bar and café ambiance. This new level of innovation has led us to today’s satisfying and diverse eggspectation menu ranging from freshly prepared artisanal brioche French toast, thin French crepes, Belgian waffles, fluffy buttermilk pancakes, pastas, burgers, seafood, steak and -"of course" - eggs benedict! Those Montreal beginnings have grown to fit today’s fresh, clean, and very tasty modern American cuisine.
Even after 25 years, we are thrilled to celebrate our customer friendly culture with its focus on service, an eye toward better eating, and a passionate reverence for all things "breakfasty.”
Eggspectation Restaurants is seeking highly qualified, proven partners to acquire the rights to develop and operate single or multiple units in significant markets pursuant to either area development agreements in the United States and abroad or individual franchise agreement. This is your opportunity to become a strategic franchise partner with one of North America's most innovative, fast growing, upscale and casual dining restaurant companies. After reviewing the additional information contained in this section, we would be delighted to begin a dialogue with you about the possibility of joining our team.