Marco's vs California Pizza Kitchen Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marco's vs California Pizza Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Marco's Franchise	California Pizza Kitchen Franchise
Investment	$223,535 - $586,410	N/A
Franchise Fee	$25,000	N/A
Royalty Fee	5.5%	-
Advertising Fee	5%	-
Year Founded	1978	1985
Year Franchised	1979	0
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	$3K or 25% of fee	-
Business Experience Requirements
	Marco's Franchise	California Pizza Kitchen Franchise
Experience	Industry experience General business experience Marketing skills	* Proven track record in the restaurant industry * Current ownership of multiple restaurants with an established infrastructure, preferably full service U.S. brands * Previous franchise restaurant experience * Strong knowledge of market trends, real estate, governmental issues, distribution and labor * Minimum of $5 Million total net worth * Minimum of $2 Million cash available for investment * Franchise partner must have the resources and be willing to send multiple managers and several key restaurant employees to California for a 3 month training program. * All minimum requirements are subject to California Pizza Kitchen's collective evaluation of the potential franchise partner If you feel you meet the initial criteria and are interested in franchise opportunities, please tell us more about yourself and your company in the following preliminary application.
Financing Options
	Marco's Franchise	California Pizza Kitchen Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/No	-/-
Payroll	No/No	-/-
Training & Support
	Marco's Franchise	California Pizza Kitchen Franchise
Training	-	-
Support	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	-
Marketing	Co-op advertising, Ad slicks, Regional advertising	-
Operations	60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)	-
Expansion Plans
	Marco's Franchise	California Pizza Kitchen Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	No	-

Company Overviews

About Marco's

Among the main 25 pizza establishments in the United States, just a single was established by a local Italian: Marco's Pizza®. Pasquale "Pat" Giammarco moved to America with his family at 9 and began his first pizza eatery in 1978 in Toledo, Ohio. In the event that you've ever needed to possess a business that serves sustenance you're glad to put your name behind, Marco's might be the correct business open door for you.

Marco's prides itself on credible Italian artisan pizza, made with new, genuine fixings and mixture made in the store day by day. When 91% of Americans eat pizza at any rate once every month, more individuals are progressively picking the quality pizza that is synonymous with the Marco's name.

Dissimilar to the biggest pizza chains, which have maximized a number of their regions, Marco's has a lot of chances for development. We're in 34 states and three nations, and we're forcefully wanting to cut out a greater bit of the $46 billion pizza industry.

Americans are choosier about what they serve their families, and they need their food to be high caliber, as well. Marco's hasn't needed to do a noteworthy picture makeover for its pizza in light of the fact that Marco's has dependably been centered around serving the most astounding quality pizza utilizing the best accessible fixings.

That mission, joined with our one of a kind limit with respect to colossal development, implies you can get in on a ground-floor opportunity with Marco's. Opening a Marco's Pizza® is moderately reasonable contrasted with the cost of beginning other easygoing eateries, and proprietors don't require earlier eatery encounter. We teach all our establishment proprietors on all that they have to know.

In case you're longing for owning a business, or even a few on the double, Marco's might be the ideal place for you to flourish. Unlike the largest pizza chains, which have maxed out many of their territories, Marco’s has plenty of opportunities for growth.

Veteran Incentives  $10,000 off franchise fee; franchisee fee waived for veterans with service-related disabilities

About California Pizza Kitchen

Unlike most fast-food chains, all American locations are owned and operated by California Pizza Kitchen, as opposed to franchise owners. If you want to buy a California Pizza Kitchen for yourself, you’ll have to buy it overseas and run a company that already owns full-service restaurant chains. 

California Pizza Kitchen is a leader in authentic California-style cuisine both domestically and internationally. Our diverse menu items from Kung Pao Spaghetti to Tostada Pizza provide an assortment of worldly flavors. In 1998, the first international CPK opened, beginning the company's global expansion. CPK is now considering additional expansion opportunities in select markets with experienced restaurant franchisees.
California Pizza Kitchen is always looking for passionate, experienced partners to help us expand into new markets as we continue to grow our worldwide brand. We provide best-in-class training and development in all areas of our business in addition to on-the-ground support.
 
International Franchising Requirements
 * Proven track record in the restaurant industry
 * Current ownership of multiple restaurants with an established infrastructure, preferably full service U.S. brands
 * Previous franchise restaurant experience
 * Strong knowledge of market trends, real estate, governmental issues, distribution and labor
 * Minimum of $5 Million total net worth
 * Minimum of $2 Million cash available for investment
 * Franchise partner must have the resources and be willing to send multiple managers and several key restaurant employees to California for a 3 month training program.
 * All minimum requirements are subject to California Pizza Kitchen's collective evaluation of the potential franchise partner