ServiceMaster Clean vs Maid Brigade Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of ServiceMaster Clean vs Maid Brigade including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
ServiceMaster Clean Franchise
Maid Brigade Franchise
Investment $76,500 - $274,500$110,300 - $130,300
Franchise Fee $31,500 - $69,500$30,000
Royalty Fee 4%-10%6.9-3.5%
Advertising Fee 0.5%-1%2%
Year Founded 19471979
Year Franchised 19521984
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee --


Business Experience Requirements
 
ServiceMaster Clean Franchise
Maid Brigade Franchise
Experience
  • General business experience
    		• General business experience. Marketing skills. Great interpersonal skills. Management experience.

    Financing Options
     
    ServiceMaster Clean Franchise
    Maid Brigade Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/NoNo/Yes
    Start-up Costs Yes/NoNo/Yes
    Equipment Yes/NoNo/Yes
    Inventory Yes/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    ServiceMaster Clean Franchise
    Maid Brigade Franchise
    Training Classroom Training: 80 hours Additional Training: Annual convention and regional seminars Come to an intensive week of training in Atlanta at the home office. Engaging, in-depth, informative classes include Finance, Personnel, Operations, Technology and Marketing. You will complete your training feeling confident and knowledgeable about the business. In fact, after the training, you will be an integral part of the brand. A qualified trainer will be sent to your location for Blastoff week. Our Blastoff trainer coaches you in selecting the best team members, who will become your first team. You and your Blastoff trainer will work side-by-side, ensuring your first team receives total quality training. On-The-Job Training: 30 hours Classroom Training: 30 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchise can be run from home.

    International franchisees required to buy multiple units/master licenses; 10-15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3

    Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators)

    		 International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 10 - 12

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    ServiceMaster Clean Franchise
    Maid Brigade Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About ServiceMaster Clean

    ServiceMaster was incorporated in 1947 as Wade, Wenger and Associates. Marion Wade got the idea for his company after an accident with chemicals left him temporarily blind in 1945. Today, it is part of the ServiceMaster Co. franchise family which includes franchise companies Merry Maids, Furniture Medic and Terminix. ServiceMaster Residential/Commercial Services is headquartered in Memphis, Tennessee, and has enjoyed more than 25 years of consecutive growth.

    1. Disaster Restoration Services: provides disaster restoration services directly to residential and commercial customers and to customers following a fire, flood, earthquake or storm. The total investment necessary to begin operation of this franchise ranges from $229,500 to $274,500. This investment includes from $144,500 to $189,500 that must be paid to the franchisor.
    1. Janitorial Services: provides contracted janitorial services on a continuing basis and may also provide carpet, furniture and other periodical non-janitorial cleaning and maintenance to management or tenants of commercial or institutional buildings. The total investment necessary to begin operation of this franchise ranges from $76,500 to $86,500, which includes $51,500 that must be paid to the franchisor.
    1. Recovery Management Services: provides recovery management and disaster restoration services directly to commercial customers that have the capacity to provide commercial restoration opportunities meeting or exceeding $500,000 in contract value. The total investment necessary to begin operation of this franchise ranges from $165,150 to $274,150. This includes 61,000 that must be paid to the franchisor.
    Veteran Incentives  20% off franchise fee
    "Top  ""
    #87 in Canada's Top franchises.

    "franchiserankingscom"
    #71 on Franchise Rankings.com
    #77 in Franchise 500 for 2020.









    About Maid Brigade

    Maid Brigade first offered professional cleaning services in 1979. The company began franchising in 1984 and now has locations nationwide. Franchisees offer traditional cleaning services, as well as special cleaning services like spring and fall cleaning projects, interior oven/refrigerator cleaning, silver polishing, fireplace cleaning and moving in/out services.

    Initial Franchise Fee - $35,000 for a territory with up to 30,000 Qualified Households and an additional $1 for each additional Qualified Household
    Veteran Incentives  10% off franchise fee
    "franchiserankingscom"     "Entrepreneur
    #8 on Franchise Rankings.com
    #183 in Franchise 500 for 2020.
    #311 in Franchise 500 for 2021.