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Below is an in-depth analysis and side-by-side comparison of ServiceMaster Clean vs Renew Crew including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $76,500 - $274,500 | $36,800 - $63,625 |
Franchise Fee | $31,500 - $69,500 | $10,000 - $19,500 |
Royalty Fee | 4%-10% | $600-$1,800/Mo. |
Advertising Fee | 0.5%-1% | - |
Year Founded | 1947 | - |
Year Franchised | 1952 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | Yes/No | -/- |
Inventory | Yes/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Classroom Training: 80 hours Additional Training: Annual convention and regional seminars | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development | - |
Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 10-15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
As a partner in a fence installation business, Stan Krempges realized his customers needed a way to clean and protect their fences, decks and outdoor structures. So in 1993, he developed an environmentally-safe cleaner to remove dirt, mold and mildew from exterior wooden surfaces. Then he worked with coating chemists to develop an eco-friendly wood sealant to protect against moisture, dirt and sun damage. Krempges named his company Wood Re New and began franchising. In 2011, Wood Re New joined Outdoor Living Brands, which also franchises Archadeck, Outdoor Lighting Perspectives and Mosquito Squad. In 2012, the company began offer cleaning and protection services for non-wood outdoor surfaces, including siding, gutters, patios, driveways and sidewalks, and consequently, the franchise name was changed to Renew Crew.