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Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs Box Lunch including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $303,500 - $521,600 | $120,000 - $150,000 |
Franchise Fee | $35,000 | $15,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1973 | - |
Year Franchised | 1986 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
Box Lunch is a no-frills fast service Sandwich Shop. We don't cook!! We feature Rolled PITA bread sandwiches (the Rollwich?) and use only the best quality ingredients. The perception of the general public is that we are a healthy alternative to Fried food. Our ingredients appeal to a broad demographic, and are neither healthfood nor ethnically oriented. Our speed results from our basic operating system. We can easily feed 250 people per hour with a small crew and in a small space. We are perfectly suited to take-out, and to drive-up service. Our average per-customer is about $7.00, food costs of about %30, and our competition is anyone else in that price range. Start-up costs for Box Lunch are reasonable (usually under $120,000) and our fees are low. Some freedom of menu offerings is possible, and "home-cooked" sides and desserts are encouraged, but optional. We do NOT allow fried food or alcohol to be sold from our stores; it's just bad for our image.