Erik's DeliCafe vs Murphy's Deli Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs Murphy's Deli including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Erik's DeliCafe Franchise
Murphy's Deli Franchise
Investment $303,500 - $521,600$175,200 - $827,500
Franchise Fee $35,000$25,000
Royalty Fee 5%6%
Advertising Fee --
Year Founded 19731993
Year Franchised 19861996
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Erik's DeliCafe Franchise
Murphy's Deli Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Erik's DeliCafe Franchise
    Murphy's Deli Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Erik's DeliCafe Franchise
    Murphy's Deli Franchise
    Training --
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Co-op advertising, Ad slicks-
    Operations 78% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 16

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Erik's DeliCafe Franchise
    Murphy's Deli Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Erik's DeliCafe

    After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.

    Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.

    About Murphy's Deli

    The Murphy's Deli concept utilizes three core principles for continuous profitability and customer satisfaction. First, our menu choices make each meal an adventure. We offer colossal, two-handed sandwiches along with guiltless, low-carb, low-fat options. For instance, our menu varies from muffalettas, deli classics, delicious salads and desserts to gourmet coffee and fresh juices. Second, we use a wide selection of breads, hand-sliced meats and cheeses to create any of our twenty three incredible sandwiches. Our ingenious combination of fresh, unique ingredients and condiments consistently causes our customers to remember yesterday's lunch with a smile when today's lunch break rolls around. Third, we make each Murphy's Deli the ideal place for patrons to eat with friends or associates. Our goal is to create a fun, colorful, and warm atmosphere in order to enliven the day as well as relax the mind. We have designed each interior layout to function efficiently and successfully in many different types of environments while also reflecting an atmosphere of high standards.
    Come join the Murphy's Deli team of food service professionals! We welcome motivated partners to share our success in franchising delicatessen restaurants in the most vibrant cities of North America. Our remarkable growth stems from each of the following factors: the dedication of our corporate staff and franchise owners, our exceptional menu, distinctive atmosphere, effective marketing, and thorough training and preparation of new franchisees.