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Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs New York 5th Av. Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $303,500 - $521,600 | $65,000 - $110,000 |
Franchise Fee | $35,000 | $20,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2%local +2%Nat'l |
Year Founded | 1973 | - |
Year Franchised | 1986 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | The New York 5th Av. Deli Academy offers a broad range of technical and managerial courses. The training is designed to provide you with the key skills required to run your stores with a passion for quality - a passion your customers will sense and appreciate through their overall experience at the store. New York 5th Av. Deli also offers onsite training by its experienced professionals and has a specialized team taht can assist your local team in opening a new store. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | New York 5th Av. Deli will support you from the moment you sign a contract to the time your store - or stores - open. And the support continues during operation through continuous monitoring of your store, helping you to achieve a consistent high level of customer experience. We also help you promote your business by marketing the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid returns on investment by running the business professionally and with the full support of New York 5th Av. Deli 's proven systems. |
Marketing | Co-op advertising, Ad slicks | - |
Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
New York 5th Av. Deli is modeled after deli's common to New York City. We serve a range of high quality sandwiches and salads. Besides our extensive sandwich and salad menu, customers can also "create their own" fresh salads and sandwiches. New York Deli offers a healthy, fresh, and quick meal for people on the go. The store sizes range from 50 sq/m to 150 sq/m. New York deli shops are modern, relaxing, and comfortable places to enjoy your favorite sandwich, soup or salad.