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Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs Smallcakes A Cupcakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $303,500 - $521,600 | $70,000 - $120,000 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 5% | 3% |
Advertising Fee | - | - |
Year Founded | 1973 | 2008 |
Year Franchised | 1986 | 2008 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks | Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program. |
Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
Open your very own Smallcakes neighborhood Cupcakery.
As Seen on the Food Network and The View
The franchise system includes:
A. Owning and operating an assigned Smallcakes, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas:
* Facility planning on site location and architectural design
* Specifications for fixtures, equipment, and leasehold improvements
* Assistance in site selection and lease negotiation
* Corporate training for Owner/Operator and Director of Operations/General Managers
* Kitchen/ Back of the House Workflow design
* Ongoing support from members of the Training and Operations Team
* Ongoing updates for increasing profitability
* Products with high industry demand
* Efficiency in all systems
* Favorable national contracts with suppliers of goods and services