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Updated RecentlyErik's DeliCafe vs The Hummingbird Bakery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs The Hummingbird Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $303,500 - $521,600 | N/A |
| Franchise Fee | $35,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1973 | - |
| Year Franchised | 1986 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Previous experience in the food retail sector. Full day to day involvement with company operations, with an infrastructure dedicated to the development of the brand. Access to adequate capital, initial minimum cash investment of £1 million. Strong knowledge of market trends, real estate, governmental issues, distribution (including supply chain) and labour in your chosen market. Franchise partner must have the resources and be willing to send multiple managers and several key bakery employees to London for a 3 month training programme. Cultural ‘fit’ with The Hummingbird Bakery. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing | Co-op advertising, Ad slicks | - |
| Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Erik's DeliCafe
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
About The Hummingbird Bakery
The Hummingbird Bakery is the leader in American style baking in the UK. We always bake on site at each branch, daily and throughout the day to ensure our cakes and cupcakes are always fresh, beautiful and decorative. The Hummingbird Bakery does not franchise in the UK. The Hummingbird Bakery is now considering expansion opportunities in selected markets with experienced food retail franchisees. We require access to adequate capital, initial minimum cash investment of £1 million.