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Updated RecentlyErik's DeliCafe vs Crumb & Get It Cookie Co. Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Erik's DeliCafe vs Crumb & Get It Cookie Co. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $303,500 - $521,600 | $128,700 - $178,500 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1973 | 2006 |
| Year Franchised | 1986 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 7 days Classroom Training: 7 days |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
| Marketing | Co-op advertising, Ad slicks | Co-op Advertising Ad Templates |
| Operations |
78% of all franchisees own more than one unit Number of employees needed to run franchised unit: 16 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Erik's DeliCafe
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Cafe, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.
Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.
About Crumb & Get It Cookie Co.
Crumb & Get It bakes and delivers made-to-order cookie creations, allowing customers to choose their dough and mix-ins. The custom cookies are baked fresh on the spot, and can also be delivered. The menu at owner Chris McMurray's original location in Radford, Va., also offers ice cream, cupcakes, and of course, milk to wash it all down.