Bruegger's vs Original Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruegger's vs Original Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruegger's Franchise
Original Cupcakes Franchise
Investment $389,600 - $591,600$267,500 - $381,000
Franchise Fee $30,000$50,000
Royalty Fee 5%-
Advertising Fee --
Year Founded 1983-
Year Franchised 1993-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee 25% of then-current franchise fee-


Business Experience Requirements
 
Bruegger's Franchise
Original Cupcakes Franchise
Experience
  • Industry experience
    		• -

    Financing Options
     
    Bruegger's Franchise
    Original Cupcakes Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Bruegger's Franchise
    Original Cupcakes Franchise
    Training --
    Support Grand opening, Field operations/evaluations-
    Marketing Ad slicks, Regional advertising-
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (66% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Bruegger's Franchise
    Original Cupcakes Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Bruegger's

    When Nord Brue and Mike Dressell started Bruegger's in 1983, they actually founded the retail bagel concept. Up until that point, bagels were considered mostly an ethnic food and were not known much outside of New York. At that time, less than one-third of Americans had ever tasted a bagel. From their home base in Burlington, Vermont, Brue and Dressell pioneered a new concept that expanded the traditional bagel bakery into a quick service bakery with premium specialty cream cheeses, custom-made sandwiches, signature soups and exceptional coffee. They worked with a professional bagel baker from New York City for 2 1/2 years to perfect their recipe and baking process. In 2004, Bruegger's welcomed new ownership and expanded beyond bagels into breads, wraps and other lunchtime menu items, and began updating bakeries to reflect the welcoming feel of a New England farmhouse-inspired bakery-cafe that Bruegger's has evolved into. Today, almost 40 years after the first Bruegger's opened in Troy, New York, there are almost 300 Bruegger's locations throughout the U.S., with more on the way.

    About Original Cupcakes

    Founded by best friends Heather White and Lori Joyce in 2002, Cupcakes bakes their products from scratch and uses preservative-free, basic ingredients, offering customers fresh batches of yummy goodness daily.

    The Cupcakes trademark has been globally recognized as the original cupcakes bakery. It was also the Cupcakes Bakery featured on the hit reality TV Show called, ‘The Cupcake Girls’ on the W Network. The TV Show airs in 90 countries worldwide, including the USA, Asia, and Latin America. The Cupcakes brand stands for fun, nostalgia, and celebration!

     Cupcakes has established the following minimum franchisee requirements: -You must have a minimum of 2 years business and/or management experience -You must be prepared to work full time in your store(s) with eagerness and enthusiasm -You must be in good health; operating your own business can be physically and mentally demanding -You must be willing to follow the systems and manuals provided to you by Cupcakes.
    In addition, every Franchisee must have, at a minimum, a satisfactory financial rating and the ability to finance the total capital investment, ongoing operating costs and working capital for the store as required.