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Below is an in-depth analysis and side-by-side comparison of HomeStory Doors and More vs Furniture Medic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $157,250 - $298,500 | $80,799 - $90,136 |
Franchise Fee | $20,000 - $40,000 | $33,000 |
Royalty Fee | varies | 7% |
Advertising Fee | varies | 2% |
Year Founded | 2011 | 1992 |
Year Franchised | 2011 | 1992 |
Term Of Agreement | 5 years | 5 years |
Term Of Agreement | 5 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Business Experience: · General business experience · Sales skills · Home improvement experience not required | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/No |
Start-up Costs | No/No | Yes/No |
Equipment | No/No | Yes/No |
Inventory | No/No | Yes/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | On-The-Job Training: 97-101 hours Classroom Training: 61 hours Additional Training: Home study/mentor program |
Support | Newsletter, Meetings, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development |
Operations | 15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1-4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
With HomeStory, the Opportunity is Easy to See The first company of its kind in an underserved market niche Proprietary technology creates incredible efficiency and a barrier for competitors Powerful marketing and sales system backed by over 15 years of experience HomeStory transforms and updates homes faster, easier, and more affordably than any other home improvement project. This is accomplished by replacing all of the worn, outdated doors in a home with beautiful designer doors and hardware. HomeStory offers tremendous value, made possible by award-winning technology, a nationwide supplier network, and a marketing system that engages homeowners and creates demand. Learn How HomeStory's Proprietary Technology Unlocks the Door Replacement Market Why Door Replacement? Simply put: A substantial unmet need. Like most items in a home, doors wear out, become outdated and need to be replaced. Yet, few homeowners have been offered an affordable, convenient and mess-free option for updating their doors. As a result, most homes still have their old doors, making this a large, untapped market with little competition. What a Difference! Homeowners repeatedly tell us how surprised and delighted they are with the dramatic improvement our custom doors and hardware make throughout their homes. With HomeStory, you're able to consistently exceed customer expectations, making them invaluable advocates for your service.
Joseph Lunsford wasn't looking to start a business when he moved into a new home and realized that several pieces of his furniture had been damaged in transit, but start one he did. He founded Furniture Medic in 1992 in response to his dissatisfaction with the long turnaround time that was common with most refurnishing shops. In 1996 Furniture Medic was acquired by ServiceMaster and has since grown to more than 600 locations throughout the United States, Canada and Europe.