Auntie Anne's Hand-Rolled Soft Pretzels vs The Donut Baker Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Auntie Anne's Hand-Rolled Soft Pretzels vs The Donut Baker including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
The Donut Baker Franchise
Investment $98,350 - $445,000$68,000 - $150,000
Franchise Fee $30,000$20,000
Royalty Fee 7%6%
Advertising Fee 1%2%local +2%Nat'l
Year Founded 1988-
Year Franchised 1989-
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee --


Business Experience Requirements
 
Auntie Anne's Hand-Rolled Soft Pretzels Franchise
The Donut Baker Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    The Donut Baker Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    The Donut Baker Franchise
    Training On-The-Job Training: 32 hours Classroom Training: 40-64 hours The Donut Baker Academy offers a broad range of technical and managerial courses. The training is designed to provide you with the key skills required to run your stores with a passion for quality - a passion your customers will sense and appreciate through their overall experience at the store. The Donut Baker also offers onsite training by its experienced professionals and has a specialized team taht can assist your local team in opening a new store.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformThe Donut Baker will support you from the moment you sign a contract to the time your store - or stores - open. And the support continues during operation through continuous monitoring of your store, helping you to achieve a consistent high level of customer experience. We also help you promote your business by marketing the brand effectively within your territory. Because our ultimate goal is the same as yours - to generate solid returns on investment by running the business professionally and with the full support of The Donut Baker's proven systems.
    Marketing Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app-
    Operations 53.9% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 9 - 12

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Auntie Anne's Hand-Rolled Soft Pretzels Franchise
    The Donut Baker Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Auntie Anne's Hand-Rolled Soft Pretzels

    Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.

    Join us in putting the hand-rolled deliciousness of Auntie Anne’s® soft pretzels into more people’s hands. We are looking for franchise owners to extend our reach into street side locations, tourist locations, colleges, and more. Our guests savor Auntie Anne’s® pretzels’ unique flavor profile. You’ll value the strong financials, culture that promotes community involvement, and opportunities afforded you by our impressive global footprint. The future is looking bright for our franchise owners. Get in on the goodness now.

    As we rise, you shine.

    Auntie Anne's® is looking for people with a passion for business, matched by their desire to deliver the highest-quality customer service and hospitality. Candidates should have:
    "Fork
    Business Experience
    (Restaurant Experience Preferred)
    "Money"
    $100K+ Liquid Capital
    $300K Net Worth
    "People"
    People Skills
    Connected to the Community
    "Hand
    Philanthropic Values

     Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.

    The total investment necessary to begin operation of an Auntie Anne's® franchise ranges from $156,350 to $445,000. This includes $30,000 to $30,400 that must be paid to the franchisor or their affiliates.
    The total investment necessary to begin operation of a Shop within a temporary stand in a farmers’ market, a concession trailer, or a food truck (a “Concession Shop”) is $98,350 to $253,000. This includes $10,000 to $10,400 that must be paid to the franchisor or their affiliates.

    Veteran Incentives  $10,000 off franchise fee

    "Entrepreneur
    #400 in Franchise 500 for 2020.




    About The Donut Baker

    Becoming a successful franchisee with The Donut Baker isn't as daunting as it might seem. Naturally, there will be challenges but the basic requirements you need to overcome them and make your franchise work are assets you probably already possess. Essentially, we at The Donut Baker look for highly motivated organizations or entrepreneurs with a sincere commitment to building a retail brand in their territory. More specifically, we believe that to succeed in the franchise business one needs to have the 3 Cs - Capital, Commitment, and Competence. And the same applies to you as an aspiring franchisee.