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Below is an in-depth analysis and side-by-side comparison of Macy's Vision Express vs The Joint including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $685,000 | $183,497 - $378,697 |
Franchise Fee | $15,000 | $39,900 |
Royalty Fee | 7% | 7% |
Advertising Fee | - | 2% |
Year Founded | 1996 | 1999 |
Year Franchised | 2002 | 2003 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | Monthly support | On-The-Job Training: 40 hours Classroom Training: 43 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
75% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 3 - 5 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
NO LONGER FRANCHISING
The Joint Chiropractic franchise has taken the chiropractic industry by
storm and risen from a small number of stores to over 350 locations open
across the country in less than a decade. The Joint offers customers a
monthly membership and low costs for basic chiropractic care - starting
at $39 per visit. No appointments required, no insurance needed and
offering extended evening and weekend hours has given an entire
generation of customers access to the health and wellness benefits of
chiropractic maintenance care.