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Updated RecentlyDiamond Dave's Mexican Restaurants vs Joey's Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Diamond Dave's Mexican Restaurants vs Joey's Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $189,000 - $325,000 | $180,000 - $250,000 |
| Franchise Fee | $15,000 | $18,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1979 | - |
| Year Franchised | 1980 | - |
| Term Of Agreement | 10 years+ | - |
| Term Of Agreement | 10 years+ | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/No | No/Yes |
| Start-up Costs | Yes/No | No/Yes |
| Equipment | Yes/No | No/Yes |
| Inventory | Yes/No | No/Yes |
| Receivables | Yes/Yes | No/Yes |
| Payroll | Yes/Yes | No/Yes |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Diamond Dave's Mexican Restaurants
Native Texan Warren David Cohen founded Diamond Dave's Mexican Restaurants in 1979. Wanting to share the Tex-Mex cuisine of his childhood with families in the Midwest, Cohen created the restaurant chain that by 2000 had more than 30 locations.
Diamond Dave's restaurants serve Mexican favorites like quesadillas, tacos and chimichangas as well as salads, hamburgers and sirloin steak.
About Joey's Mexican Grill
Joey's story begins during his college experience. Joey would visit college buddies south of the border, in Southern California and other parts of the southwest. The foods he ate were delicious and filled with southwest flavors. Joey wanted others to have the same experience so he created Joey's. We think that everyone should have had friends with nicknames like "Four-Eyed Freddie" and "Loose-Lip Paulie" when they were kids. Maybe it's just a kid thing, but we thought they would make ordering from our menu fun. We have a wide variety of items on our menu from traditional Mexican Dishes to California Style Burritos. There is no one more fanatical about fresh food than Joey. You can't have great food if it's not fresh. That's why Joey doesn't own a freezer and prepares everything fresh daily just for you. Joey's chicken and steak are specially marinated giving them wonderful flavor. Every Joey's is designed to make your dining experience fun, fast and easy. The music is just another part of that experience. Nothing special, just tunes we hope you enjoy. The paintings are just a bunch of guys named Joey who just happen to be from around the world.