El Pollo Loco Cost Comparisons

About El Pollo Loco

In 1975, Juan Ochoa opened a roadside chicken stand in Guasace, Mexico, he called El Pollo Loco. Ochoa served chicken the same way his mother did, hand-marinating using an old family recipe and flame-broiling. The stand quickly grew in popularity, and over the next four years, Ochoa's family opened 85 restaurants in Northern Mexico. The chain moved into the United States in 1980 with the first restaurant opening on Alvarado Street in Los Angeles, California. El Pollo Loco featured an authentic recipe of fresh chicken marinated in special herbs, spices and citrus juices, and then fire-grilled to perfection. The restaurant quickly became a local favorite. Over the years, El Pollo Loco has added tacos, burritos and salads to its menu, all featuring the Ochoa family's chicken. In 1995, the chain entered into a joint venture with Foster's Freeze to offer soft-serve treats at El Pollo Loco restaurants. Today, the tradition continues with signature dishes that satisfy consumers’ desire for flavorful food that fits well with today's active lifestyles. We're currently fire-grilling marinated chicken in about 400 company and franchise-owned El Pollo Loco restaurants.

Franchise fees apply to new and existing franchisees with multi-unit development agreements in new markets through March 31, 2018. The initial franchise fee has been cut to $30,000 for the first restaurant and $20,000 for each additional restaurant. The standard franchise fee is $40,000, and $30,000 for secondary units. The initial franchise fee for any restaurant opened in the calendar year ahead of the year in their development schedule will be cut by 50%. And any restaurants opened beyond the multi-development agreement will be eligible for a zero dollar initial franchise fee. Royalty fees have also been reduced for the first time in three years: 2% for the first year, 3% in the second year, and 4% in the third year. The standard royalty fee is 5%.



Chicken/Wings Franchise Opportunities

Below is a quick comparison of El Pollo Loco against other Chicken/Wings franchises and business opportunities. For an in depth comparison of El Pollo Loco with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
AllStar Wings & Ribs $45,000 $772,500-$1,093,286
Atomic Wings $35,000-$160,500 5% $170,400-$404,855
bb.q Chicken $35,000 $251,500-$809,875
Bojangles' Famous Chicken 'n Biscuits $25,000 4% 1% $1,519,600-$2,512,500
Bonchon $40,000 3.75%- 4.75% $503,879-$1,099,004
Boneheads $25,000 5% 2% $387,000-$668,000
Brewster's Chicken $8,500 $850/mo. $125/mo. $99,000-$2,400,000
Brown's Chicken & Pasta $25,000 $155,000-$2,699,000
Buffalo Philly's $18,000 4% $215,200-$376,100
Buffalo Wild Wings $25,000 5% 3.25% $2,695,100-$4,244,300
Buffalo Wings & Rings $40,000 5% 2%-4% $1,280,000-$2,412,000
Buffalo's Southwest Cafe $50,000 6% 2% $491,500-$1,464,000
Carl's Jr $25,000-$35,000 4% 6% $1,603,000-$2,168,000
Charo Chicken $25,000 $518,350-$632,600
Chester's $3,500 $12,385-$277,313
Chick 'n' Chick $30,000-$50,000 $450,000-$550,000
Chick'nCone $30,000 $102,725-$255,200
Chick-fil-A $10,000 $582,360-$2,025,400
Chicken Delight $20,000 5% 4% $428,900-$603,100
Chicken Dijon $25,000 $172,000-$329,000
Chicken Guy! $20,000 $509,000-$978,500
Chicken Kitchen $30,000 5% 2%local+1%Nat'l $300,000-$500,000
Chickery (Canada), The $30,000 $235,500-$510,500
Chickery, The $30,000 6% 2% $250,000-$512,500
CHOOKS $52,500 4% 4% + 1% local $300,615
Church's Chicken $15,000 5% 5% $348,300-$1,826,300
Cluck-u Chicken $25,000 $125,000-$225,000
Commercial Capital Training Group N/A 4% local $25,000-$100,000
Cowboy Chicken $15,000 $511,996-$844,907
Culver $55,000 4% 2.5% $2,349,000-$5,356,000
Dave's Hot Chicken N/A $419,800-$2,386,500
Dick's Wings $35,000 $229,500-$772,500
Dixie Lee $30,000 6% $160,000-$369,000
East Coast Wings $40,000 5% 2% $661,375-$1,098,570
Ezell's Chicken $20,000 5% $400,000-$600,000
Flame Broiler Restaurant, The $35,000 5% 3% $380,116-$609,763
Flamer's Grill $30,000 5% 2% $171,500-$345,500
Fried Chicken Master $220,000 $399,000-$513,000
Golden Chick $30,000 4% 1% $440,950-$1,348,500
Ground Pat'i Grille & Bar, The $22,000-$35,000 4% $359,800-$1,600,000
Gus's Fried Chicken $75,000 $409,300-$1,037,300
Hartz Chicken $20,000 $288,000-$993,600
Houston Restaurants $50,000 $1,350,000
Hurricane Grill & Wings $50,000 6% 4% $491,500-$1,464,000
KFC US LLC $45,000 4-5% 5% $1,008,550-$2,771,500
Mary Brown's $25,000 5% 4% $500,000-$600,000
MD Plucker's Wing Factory $18,000 $70,000-$225,000
Mo-joe's $20,000-$25,000 $125,000-$350,000
Naked Chicken $25,000 5% 2% $233,500-$624,000
Nando's Chickenland (West) Ltd $35,000 6% 3% $550,000-$650,000
Native Grill & Wings $35,000 6% 1% $989,500-$2,612,000
Otter's Chicken Tenders $30,000 5% $291,500-$429,000
Pappas Roasters $25,000 $230,000-$295,000
Pluckers Wing Bar $18,000 $70,000-$225,000
Pollo Campero $40,000 5% 5% $887,250-$2,126,500
Popeyes Louisiana Kitchen $50,000 5% 4% $383,500-$2,620,800
Port of Peri Peri, The N/A $121,400-$461,000
Pudgie's Famous Chicken $30,000 5% $197,000-$379,000
Raising Cane's Chicken Fingers $0-$45,000 $768,100-$1,937,500
Ranch One $30,000 6% 4% $170,400-$461,000
Red Rooster $50,000 $370,000-$900,000
Rex's Chicken $25,000 6% $196,000-$593,000
Scores Restaurants $45,000 6% 2% $537,000-$737,000
Slim Chickens $15,000 5% 1.5% $841,900-$1,739,000
Sonoma Chicken Coop N/A $709,000-$1,919,000
St. Louis Bar and Grill $45,000 6% 1% $200,000-$850,000
Steaks To Go $24,500 $250/wk. or 3% $110,000-$150,000
Wild Wing Cafe $50,000 4% 3.5% $1,054,242-$2,238,925
Wild Wings n Things N/A $85,000-$125,000
Williams Fried Chicken $12,000-$25,000 $290,000-And Up
Wing Machine $20,000 $102,000-$204,000
Wing Nutz $30,000 $195,000-$380,000
Wing Zone $30,000-$40,000 5% 2% $342,800-$566,000
WingHouse $50,000-$135,000 $928,000-$1,926,000
WINGMAN WINGS $25,000-$83,750 4% 1% $250,000
Wings Etc. $39,500 5% 1% $351,200-$1,669,369
Wings Over... $20,000 4% $207,875-$493,875
Wingstop $30,000 6% 4% $376,300-$724,200
WingsUp! $35,000 $220,000-$280,000
WOW Cafe & Wingery $15,000-$35,000 3%-8% t0 2% $234,400-$757,000
Yaya's Flame Broiled Chicken $15,000 4% 3% $338,000-$460,000