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Updated RecentlyRockin' Baja Lobster vs Phillips Seafood Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rockin' Baja Lobster vs Phillips Seafood including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,400 - $1,200,000 | $1,000,000 - $5,000,000 |
| Franchise Fee | $30,000 | $25,000 - $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | - |
| Year Franchised | 2004 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Multiple restaurant/or hospitality experience * Existing infrastructure to develop operations and expansion * Solid capitalization to meet an endorsed development plan * Appropriate experience in the desired market or venue * Commitment to timely development * Passion to safeguard a Heritage brand of almost 100 years | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, National media, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Rockin' Baja Lobster
NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet
About Phillips Seafood
Since 1914, Phillips has set the highest standards in the seafood industry. Known for our leadership and a commitment to protecting our natural resources, Phillips has obtained international recognition for our high volume, award-wining restaurants and quality Phillips brand retail products. An overnight success, four generations in the making, Phillips is continuing this focused growth with the launch of our franchising division. This new unit, having demonstrated compelling successes in airports, motorways, NFL stadiums, specialty locations and hotel venues is positioned for growth through relationships with highly qualified strategic partners that have a proven history of successful business operations. As a Phillips Strategic Partner, you will benefit not just from the tremendous recognition of the Phillips name, but our experience in creating and managing successful restaurant operations, a world class culinary R & D team and our proven operational expertise. Our franchise program has the versatility that enables you to diversify your franchise portfolio while leveraging your existing overhead. Innovation and tradition are the driving forces behind our brand. From quick service and grab & go operations, to our casual concept, through our fine dining restaurant, Phillips concepts are just as appealing and versatile as the seafood products we offer.