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Updated RecentlyRockin' Baja Lobster vs Slapfish Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rockin' Baja Lobster vs Slapfish including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $240,400 - $1,200,000 | $447,600 - $757,650 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | 2012 |
| Year Franchised | 2004 | 2013 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 2 weeks Classroom Training: 1 week |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Grand Opening Field Operations |
| Marketing | Co-op advertising, National media, Regional advertising | Co-op Advertising |
| Operations |
International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Rockin' Baja Lobster
NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet
About Slapfish
Slapfish Model #1 - Slapfish "X"
- 400 - 1,200 square feet
- Ideal for airports, small locations, kiosks and food courts
- No bussers or food runners
- Express consolidated menu with quick ticket time
- Built to handle mass volume with low labor
- Examples: Lost Angeles LAX Airport - open, Baltimore BWI Airport - opening soon, Slapfish Laguna Beach - open
Slapfish Model #2 - Fast Casual
- 1,200 - 2,000 square feet
- Order at the counter, take a number, and food served tableside
- Beer and wine available
- Bussers and foodrunners
Slapfish Model #3 - Just Lobster Rolls
- "Roll in the Wall"
- Small Space - 400 - 600 square feet
- Airports, kiosks and strip malls
- The only thing on the menu - our famous lobster rolls
- Cape Code potato chips and artisan bottled sodas at counter
- Simple labor - it just takes two!