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Below is an in-depth analysis and side-by-side comparison of Simply Asia vs Thai Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $481,000 | $330,400 - $731,700 |
Franchise Fee | $68,400 | $30,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | 3% |
Year Founded | 1993 | - |
Year Franchised | 1993 | - |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha� Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene. |
Support | - | Tha� Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond. |
Marketing | - | Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
The people of Thailand are known to be very hard-working, but they
are also known for their warm smiles and the belief that hard work
should be balanced with fun. At Simply Asia we place great importance on
this balanced way of life, aiming not only to bring quality and
authenticity to everything we do, but to have fun while doing it. In
this way we strive to serve food which reflects the warmth, balance and
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
authentic Thai chefs in our kitchens equipped with expert training and
the freshest ingredients available, we can ensure that every dish on our
menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square,
Cape Town, our philosophy has remained the same: to combine fresh and
nutritious food in a sleek yet simple setting with helpful, friendly
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant
industry in South Africa, and aim to rapidly develop consumer brand
awareness and increase our customer base. And with more than 30 stores
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our
growing national presence and award-winning cuisine, it’s no wonder
we’re South Africa’s favorite Thai food restaurant chain.
When you consider Thai Express, what rings a bell?
Is it the little take out box that is unpredictably brightened on the outside as it is impressively layered with the sweet, exquisite, sharp and zesty kinds of Thailand within? Is it various group that excitedly line up realizing that the prompt is continually moving and it will soon be their swing to witness their supper made before them through the amazing blazes of the mark wok station. Is it the always developing smooth store configuration making it a champion in both conventional and non-customary foodservice situations? Then again is it just having the capacity to pick a new, scrumptious Thai dish with the protein and level of zestiness of your enjoying.
It is a blend of these key drivers of flavor, speed and assortment that will tempt hungry purchasers to Thai Express and make it the main snappy administration Thai eatery mark on the planet.