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Below is an in-depth analysis and side-by-side comparison of Simply Asia vs Wok Box including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $481,000 | $350,000 - $425,000 |
Franchise Fee | $68,400 | $25,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | 3% |
Year Founded | 1993 | 2004 |
Year Franchised | 1993 | 2005 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team. |
Support | - | Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed. |
Marketing | - | Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market. |
Operations | - | A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
The people of Thailand are known to be very hard-working, but they
are also known for their warm smiles and the belief that hard work
should be balanced with fun. At Simply Asia we place great importance on
this balanced way of life, aiming not only to bring quality and
authenticity to everything we do, but to have fun while doing it. In
this way we strive to serve food which reflects the warmth, balance and
generosity of Thai culture.
Because we are a Thai-run business, we also believe that by employing
authentic Thai chefs in our kitchens equipped with expert training and
the freshest ingredients available, we can ensure that every dish on our
menu is authentically Thai as the chef who made it.
Since opening our first store in October 2003 at Heritage Square,
Cape Town, our philosophy has remained the same: to combine fresh and
nutritious food in a sleek yet simple setting with helpful, friendly
service whilst offering good value of money.
We are currently the leading role player in the Thai restaurant
industry in South Africa, and aim to rapidly develop consumer brand
awareness and increase our customer base. And with more than 30 stores
throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our
growing national presence and award-winning cuisine, it’s no wonder
we’re South Africa’s favorite Thai food restaurant chain.