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Updated RecentlyMary Brown's vs Popeyes Louisiana Kitchen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mary Brown's vs Popeyes Louisiana Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,000 - $600,000 | $383,500 - $2,620,800 |
| Franchise Fee | $25,000 | $50,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 4% |
| Year Founded | 1969 | 1972 |
| Year Franchised | 1969 | 1976 |
| Term Of Agreement | - | 20 years |
| Term Of Agreement | - | 20 years |
| Renewal Fee | - | $15000 |
Business Experience Requirements |
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| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit – a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/No |
| Equipment | -/- | No/No |
| Inventory | -/- | No/No |
| Receivables | -/- | No/No |
| Payroll | -/- | No/No |
Training & Support |
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| Training | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach | Classroom and in-restaurant training |
| Support | - | The Popeyes Business Support Center provides state-of-the-industry franchise support for our franchisees. Everything from site acceptance to training to marketing support is just a phone call away. To help with opening your restaurant, you'll receive support from the experts on our Market Development Team. Prior to opening your restaurant, you'll attend a training program at our state-of-the-art facility in Atlanta. We'll also send a team to help train the staff of your new restaurant. Once your restaurant is open, you'll be assigned a single point of contact from our Franchise Support Team who will help you choose and implement business-building programs. These programs are designed by the experts in their field to provide tools to help and support you as you work to become a successful Popeyes franchisee. Additionally, we continue to develop and implement many in-restaurant operations improvements to deliver our delicious New Orleans-style menu to our customers more efficiently than ever before. We continuously evaluate our systems, from drive-thru to back office to production and point-of-sale to provide our franchisees the best programs available to support their restaurant operations. |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | - |
| Operations | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Mary Brown's
A well established chain of restaurants specializing in chicken with a variety of side dishes. The successful Mary Brown's formula employs a simple but unique cooking system to produce an extensive, high-quality chicken menu.
Mary Brown’s Chicken & Taters has a 50-year history of building successful stores. In that time, we’ve perfected our methodologies and systems. And yet, we’re still innovating. Staying ahead of trends. Employing technology to its fullest. When you become part of the Mary Brown’s family, our time-tested franchising system is there to support you every step of the way.
Our real estate specialists choose a location for you that meets your criteria and ours - taking into account demographics, traffic patterns, visibility and much more. Our construction team manages the build of your Mary Brown’s location from start to finish - from store design to subcontracting to signage and beyond. No detail is overlooked.
Our purchasing team ensures the highest quality products are available chain-wide for all Mary Brown’s menu items, reflecting market conditions and industry trends. Our suppliers are carefully selected for optimal quality, competitive pricing and reliable service. All Franchisees must use Mary Brown’s suppliers to ensure consistent product and service across the country - building and strengthening the Mary Brown’s brand.
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#56 in Canada's Top franchises.
About Popeyes Louisiana Kitchen
Operating a successful franchise requires talent, dedication and a sincere commitment to the Popeyes brand name. Our goal as a company is and always has been to partner with the best people in each market - people with a proven track record in business. Because franchisees are so important to our success, we are looking to expand our relationship with qualified individuals who possess the right mix of expertise and enthusiasm. Our ideal candidates possess each of the following characteristics:
* Solid business experience
* Proven expertise in owning or operating restaurants
* Previous franchise experience advantageous
* Net worth of $500,000 ($250,000 liquid) per restaurant
* Commitment to grow with Popeyes Louisiana Kitchen.
Seeking new franchise units in the U.S., Asia, Canada, Central America, Middle East, Mexico, South America and Western Europe
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#96 in Canada's Top franchises.
#4 in Franchise 500 for 2021.