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Updated RecentlySecond Cup vs Coffee Culture Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Second Cup vs Coffee Culture including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $500,000 | $70,000 - $140,000 |
| Franchise Fee | $25,000 | $3,000 |
| Royalty Fee | 7.5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1975 | - |
| Year Franchised | 1975 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | During the construction process, you will undergo one week of classroom training at our training facility in Mississauga and two weeks hands-on training at an established Coffee Culture location. As you open your store, we'll be with you for two more weeks. This training will cover all aspects of running your restaurant including: Food preparation; ordering inventory; review of operations manuals, hiring assistance, marketing and accounting. |
| Support | - | - |
| Marketing | - | Our Marketing Department will create initiatives to assist you in a grand opening and produce promotional materials to help build on the Coffee Culture brand. We provide ongoing marketing programs to assist in driving sales. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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About Coffee Culture
At Coffee Culture we are experienced in the hospitality marketplace. Together we have vast experience in operations, marketing and franchising. The result of our efforts you will see in any Coffee Culture Eatery. We are a meeting place for old and new friends. Our model is an Old World coffee house where customers make it a frequent location for conversation and relaxation. We are a place for all ages and occupations from retired seniors to active shoppers and business people. Our development team is always seeking new locations for sites (with building atmosphere wherever possible). Coffee Culture is in big city suburbs to downtown locations in smaller centers. Becoming a Coffee Culture franchise owner is easy and simple. Our team will help you set up your store and make sure that it is ready for success. We assist with site selection and training, as well as marketing and advertising. You are more than welcome to own more than one Coffee Culture location, depending on your finances, your initial location's performance, and your geography.