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Below is an in-depth analysis and side-by-side comparison of Second Cup vs BEE & TEA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 - $500,000 | $150,000 - And Up |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 7.5% | 6% |
Advertising Fee | 2% | 2% |
Year Founded | 1975 | - |
Year Franchised | 1975 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Training will take place at our Morgan Hill, CA headquarters and flagship store for about Two weeks. You will work closely with a designated supervisor and headquarters staff. The training fee is included in the franchise fee. You will be responsible for lodging, travel and other personal costs. |
Support | - | You have the option of having one of our supervisors provide you with on-site training for up to five days around the opening date of your restaurant. They can be there to make sure your restaurant is set up and prepared to operate and help you get it running. |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | Yes | Yes |
International Expansion | Yes | - |
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
Bee & Tea is on a mission to make boba tea mainstream. With a vibrant and urban storefront, we want everyone to experience our top quality Taiwanese boba milk tea beverages by offering a wide variety of flavor, sweetness, and topping options for each guest's brew. Bee & Tea is modernizing the boba tea world to bring personalized beverage creations, mouthwatering bao and a chic service to you.
As a new business founded in 2014 by leaders in the franchise industry like Forever Yogurt and CrowdFranchise, Bee & Tea is projected to become a frontrunner in this niche market quickly with strong branding and franchising opportunities.