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Below is an in-depth analysis and side-by-side comparison of Adventures in Advertising vs Schooley Mitchell including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $35,000 | $66,500 - And Up |
Franchise Fee | $30,000 | $68,000 |
Royalty Fee | 6-8% | 8% |
Advertising Fee | - | 2% |
Year Founded | 1980 | 2004 |
Year Franchised | 1994 | 2004 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | The training provided comes in various formats. First of all, there is a 5-day initial training course held at Schooley Mitchell Corporate Office - this training can also be done remotely as well. All new Franchisees are required to take the initial training course before they begin work in a Schooley Mitchell Franchise.This training covers the operations, marketing, sales, business building and relationship building processes that are effective for Schooley Mitchell Franchisees. The course includes basic technical training and more importantly, instruction on the use of our reference manuals. It includes instruction on how to use the continuous training facilities through The Warehouse, our Intranet environment as well as two days of training using the actual software tools including live client cases. Each new Franchisee also receives an intensive first year of Business Development Mentoring and Coaching Program. This one-on-one training is comprised of tips, tools and information about Sales, Marketing, Cost Savings Analysis, Operations and The Warehouse. |
Support | - | - |
Marketing | - | - |
Operations | - | Average number of employees: Flexible, mainly owner-operator. Franchisee may maintain a sole practitioner status or build as large as desired. Full-time opportunity. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |
Dan Carlson started Adventures in Advertising in 1982 in Seattle. The company acted as an independent distributor of logo merchandise, but soon moved into the design and consulting side of the promotional products business. Adventures in Advertising franchisees work with organizations and corporations, helping them put together marketing programs involving promotional items such as T-shirts, mouse pads and pens bearing their logos. Franchisees can run the business out of their homes, in an office or as an add-on to another business.