Scooter's Coffeehouse vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Scooter's Coffeehouse vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Scooter's Coffeehouse Franchise
sweetFrog Franchise
Investment $389,942 - $860,654$95,600 - $477,500
Franchise Fee $40,000$15,000 - $30,000
Royalty Fee 6%5%
Advertising Fee 2%1.5%
Year Founded 19982009
Year Franchised 20022012
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $5000-


Business Experience Requirements
 
Scooter's Coffeehouse Franchise
sweetFrog Franchise
Experience --

Financing Options
 
Scooter's Coffeehouse Franchise
sweetFrog Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/Yes
Start-up Costs No/Yes-/Yes
Equipment No/Yes-/Yes
Inventory No/Yes-/Yes
Receivables No/Yes-/Yes
Payroll No/Yes-/Yes

Training & Support
 
Scooter's Coffeehouse Franchise
sweetFrog Franchise
Training On-The-Job Training: 160 hours Classroom Training: 46 hours Additional Training: At existing coffeehouse On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 3 - 12

50% of all franchisees own more than one unit.

Number of employees needed to run franchised unit: 2 - 4.

Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).


Expansion Plans
 
Scooter's Coffeehouse Franchise
sweetFrog Franchise
US Expansion YesNo
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About Scooter's Coffeehouse

In a vibrant market, differentiation is the key to success. At Scooter's we have developed a singular "premium" identity that sets our coffeehouses apart from the competitors and allows us to occupy a unique position in the industry. Scooter's dedication to the premium experience has created a difference that customers appreciate. Our coffee tastes different because it is different.
 The premium experience begins with our coffee, but it doesn't end there. Our corporate philosophy dictates that everything the customers taste, see, hear and feel should reinforce the premium philosophy.
 * Our coffee is served exclusively in Insulair's new triple-wall insulated cup, a unique solution recognized as one of the top innovations of 2005 by Inc. Magazine. Triple-wall cups are a quality alternative to polystyrene foam and non-insulated cups with paper sleeves.
 * Our specialty drinks are created with Monin syrups, widely recognized as the world's premier flavoring. Unlike many popular flavorings, Monin syrups are made from natural fruits, nuts and spices, and contain no fat or cholesterol.
 * Our mocha drinks are blended with Monin premium chocolate syrups, a rich and superior alternative to powdered flavorings.
 * Our store locations are aesthetically designed to emphasize the premium experience. Equipment, art, furniture and accessories are carefully designed to reinforce the message that our customers receive the best. This unique identity has turned Scooter's into the largest locally-owned coffee franchise in the Midwest.

From the very beginning, Scooter's has provided a true premium experience. Now, we are taking that experience to the rest of the nation, providing opportunities to share in the same success that has become a hallmark of the Scooter's brand.
Franchisor is seeking new franchise units in the following regions/states:Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Mexico, Nevada, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin, Wyoming

The total investment necessary to begin operation of a Scooter's Drive-Thru Kiosk (Kiosk) franchise is from $389,942 to $685,874. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operation of a Scooter's Drive-Thru Coffeehouse (Coffeehouse) franchise is from $552,676 to $860,654. This includes $110,000 to $135,000 that must be paid to the franchisor or an affiliate.

Veteran Incentives  $20,000 credit toward first-year product
"World     "Entrepreneur
#225 in Franchise 500 for 2020.
#103 in Franchise 500 for 2021.








About sweetFrog

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.

#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    
Veteran Incentives  25% off franchise fee (50% off in May and November)