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Below is an in-depth analysis and side-by-side comparison of Blue Chip Cookies Drive vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $11,000 - $15,000 | N/A |
Franchise Fee | N/A | $25,000 |
Royalty Fee | - | 5% |
Advertising Fee | - | 2% local + 1% Nat'l |
Year Founded | 1983 | 1984 |
Year Franchised | 2006 | 2004 |
Term Of Agreement | - | 10 years |
Term Of Agreement | - | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara�s Caf� & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training. |
Support | - | Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf� & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf� properly. |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Blue Chip Cookies Business Opportunity Gourmet Cookies and Cookie Products The primary purpose of the Blue Chip Cookies' Licensing and Distribution program is to provide motivated entrepreneurs the opportunity to market, sell and distribute a superb gourmet cookie product with national and international brand recognition since 1983. Consistent with our heritage of innovation, we have created a proprietary process for mixing, baking, and serving the "Best Cookie in the Country" in a retail store setting. We provide business coaching, consulting, time tested recipes, secret proprietary ingredient packet, branding and a chance to create a unique gourmet cookie experience in your marketplace (area of responsibility.) What makes our licensing program different is the ability to "plug" the Blue Chip Cookies' brand into an existing retail food establishment or a creating a new Blue Chip Cookies store that features our cookie as the centerpiece, while selling other sweets and treats. Why Blue Chip Cookies In Your Store? A history that started in 1983 on the San Francisco Wharf! Voted Best Cookies by customers, wherever there was or is a location! Incredible taste, sampling is the best marketing strategy. The creator of White Chocolate Macadamia Nut Cookie, in 1983. A name and logo recognized throughout USA, with a great history and a story. Made fresh in each store, from scratch, and served same day. Made with REAL Sweet Butter, No Trans Fats or preservatives. A consistently delicious gourmet cookie, due to the recipe development and the Blue Chip Basic Secret Ingredient. No one has duplicated it! Excellent presence on the internet and superb customer service reputation. Great support team with over 100 years of combined business, sales, and marketing success! A unique opportunity to start a business, or plug into your business, that is affordable vs. franchising. Proven product success in stores located: inside malls, stand alone, drive-thru, and outside mall. Initial Licensing and Training Fees: Between $11,000-$15,000 which covers start up kit, training, one time licensing fee. Initial Investment: Each company/organization determine the cost of build-out of a store or facility. As a licensor or only focus is the preparation and delivery of Blue Chip Cookies to the public with excellence. The Blue Chip Cookies Licensing program provides more freedom for creativity locally and a lower cost to entry for individuals wanting to open a bakery, coffee shop, cookie store, gourmet food truck and mall kiosk. Ongoing Fees/Costs: Licensees only pay for the Blue Chip Basic, which is the secret recipe. A minimum of 1 case per month must be purchased, on average in a calendar year to maintain license. Blue Chip Cookies logo items must be purchased through Licensor. Terms of Agreement: If licensee meets 12 cases per year, and represents the Brand with excellence, automatically renews every 5 years at no cost-based on licensing agreement specifics. Advertising Fee: $0 (each licensee advertises in their area.) Other Revenue Opportunities: Referral Fee from the Online Business. Founded: 1983-First store opened on Fisherman's Wharf in San Francisco.
The concept behind Mara's Cafe & Bakery got its start in 1984 when Mara and Glenn's "mom and pop" business began offering customers the highest quality, delectable desserts made fresh in our own bakery and served with freshly roasted coffee. It was with the encouragement of our family and friends that we began creating delicious desserts from traditional family recipes and Glenn, a coffee perfectionist, distinguished a unique line of roasted coffee products. It wasn't long before we had customers coming in and out daily, requesting more of their favorite tasty treats and coffee beverages!
In 2004, sons Ian and Devan joined the family business with great plans of expansion. After nearly twenty years of establishing a reputation for serving up the best coffee and desserts in town, we knew it was time to expand not only our business, but our menu as well. The first Mara's Cafe & Bakery was opened in Denville, NJ. With the addition of sandwiches, salads, wraps, and more, this simple "mom and pop" concept quickly became a family-run business - and the dining destination of choice during all hours of the day. Customers from all over soon realized Mara's was the best place to enjoy a delicious meal in a cozy atmosphere and began asking for more locations within their own communities. Thus, the idea to franchise our concept was conceived - after all, we couldn't let our customers down!
Now is the time for you to take advantage of this incredible opportunity and bring our amazing concept to your home town. Discover how becoming a Mara's Cafe & Bakery franchise owner can be the greatest reward of your career - and possibly your life. With the help of our team of experts, our exclusive, award-winning recipes, and our time- tested business model, opening your own Mara's Cafe & Bakery could be as easy as.... pie!
We sincerely appreciate your interest in Mara's Cafe & Bakery, The Magley Family