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Below is an in-depth analysis and side-by-side comparison of Extra Innings vs iLoveKickboxing including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $239,000 - $650,000 | $214,944 - $559,494 |
Franchise Fee | $15,000 | $49,999 - $100,000 |
Royalty Fee | Varies | 6% |
Advertising Fee | Varies | 1% |
Year Founded | 1996 | 2009 |
Year Franchised | 2004 | 2012 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | $5000 | - |
Business Experience Requirements |
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Experience | Our team members have diverse backgrounds. Experience playing or coaching at the high school, collegiate, or professional level is helpful. However, if a franchisee lacks this type of background, he or she must be able to hire individuals with this baseball and softball experience. Although we would never dictate how a coach should teach, the terms they should use, or their particular philosophical beliefs we do offer ongoing training in these areas. The franchise company provides the program structure and techniques to maximize revenue with every lesson and clinic that your facility provides. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | Your live training at our headquarters in Long Island, NY literally covers everything: hiring the perfect staff, creating an amazing atmosphere for your kickboxing members, how to make sales presentations feel more like natural conversations, customer retention, construction and layout challenges and how to overcome them, and a lot more. Hired a couple of new instructors and want to quickly get them up to speed? Or maybe you want your current instructors to "freshen" up on their skills? Twice a year we hold complimentary training for all of our franchisees' staff members. For new staff, we'll train them from the bottom up to be the most passionate, knowledgable instructors that they possibly can be. For "veteran" staff, we'll brush up on their kickboxing technique, their customer-relation skills, sales skills and more. Classroom Training: 42 hours |
Support | As an Extra Innings franchisee, here is just some of the ongoing support you will receive to help grow your business: * Continued access to the "The Clubhouse," our company wide intranet training and communication site. Franchisees are able to tap into the knowledge and experience of the entire Extra Innings team, including all other franchisees and managers 24 hours a day, 7 days a week. You are never alone in the batters box when you join our team. * Comprehensive e-mail marketing and social media system which promotes your facility's programs and special events. You benefit from our proven strategy developed and executed by advertising, internet and social media professionals. * Custom mobile responsive website and eCommerce developed, maintained and optimized by contracted web & digital marketing professionals. * Access to a proprietary schedule manager software that will help streamline your business and enhance your facility's marketability through email and text reminders to your customers. * Continued marketing and public relations development provided by a contracted professional communications firm. * Ongoing training on how to take advantage of the Extra Innings buying power that enables you access to the Extra Innings approved vendors and distributors. This access includes unprecedented pricing and distribution programs made available to each franchisee on the Extra Innings team. These companies provide nationally recognized products and equipment for you to sell in your Pro Shop or use in your facility. * Approved vendor and distributor web training forums hosted on the "The Clubhouse". This training includes representatives from the nation's top baseball and softball manufacturers. Each one of these forums is designed to educate your employees about the exciting product they will be selling in your Pro Shop. * Assistance and analysis with ongoing administrative functions such as accounting, finance, inventory control, and insurance. * Continued performance analysis including a sales bench marking module. By using this module, your performance can be compared historically to other team members. This bench marking module gives you a competitive advantage when trying to recognize potential problems or areas that need improvement. * Continued in facility reviews and training. A senior member of the EIFC team will make routine visits to your facility to continually train and observe your employees and programs in action. These visits result in a report to you with suggestions on how to improve your facility's performance. * An annual owners meeting and trade show that consists of continued education programs, hands-on training techniques, executive round tables, vendor and distributor booths, social events and special guests. This meeting is the highlight of the year with a unique combination of business education, product review and social interaction with other team members. | Our headquarters are open to you for questions and guidance Monday - Friday, 10am - 6pm EST. If you have an urgent situation and need attention ASAP, we've got you covered too. There's a special line you can reach. When you call, you'll be treated with courtesy, respect and consideration. The last thing you'll feel is "brushed aside." We'll spend however much time you need to get the question or challenge you're facing sorted out. And of course we're available via email too for those quick questions you have that can be answered in a few sentences. Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | Extra Innings provides a comprehensive email marketing system to help effectively promote your facility's programs and drive traffic to your website. | 1)From top to bottom we've crafted a website that's proven to convert visitors into qualified leads. Your location will receive such a site, customized for your area. And because the site gets visitors to enroll on a paid trial membership - you know only extremely qualified leads are coming through your doors. Most fitness centers offer free trials. This produces leads that waste your time, without ever intending to buy from you. However, a lead that pays for a trial is very serious about fitness and weight loss, and willing to pay for it. 2) Your website offers prospects access to the web special in exchange for their name and email address. Sometimes, people don't purchase the trial membership right then and there. When this happens, they'll automatically roll over to our Done-for-You Email Marketing program that sends them a mixture of valuable fitness content, and sales messages, to convert them to your customer down the road. Of course you don't lift a finger through all of this. We take care of it for you. 3)In your in-person training, as well as in your operations manual, you'll see exactly how to use these Social Media outlets to build your business - without being salesy, pitchy, or a nuisance to the community (many businesses spam these outlets with their sales messages - which just pushes away prospects). In fact, when following our proven plan, it's actually a lot of fun and very rewarding to interact with the community through these channels. In addition, we run the nationwide Facebook Fan Page & blog which gets traffic from all over the country, and directs it to each location's website. 4) On top of all of this, we constantly use a blend of article marketing, blog marketing, search engine marketing, video marketing, social bookmark marketing and more to get your website ranked in the search engines - and deliver you high-quality traffic. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | No |
Love Baseball or Softball? Want to run your own business? Then play ball with Extra Innings. Millions of Americans play baseball or softball. Some play for fun, but most play to win, and that's where Extra Innings comes in. In addition to building better ballplayers, Extra Innings also produces winners off the field - successful Extra Innings franchisees. Extra Innings provides a winning strategy for one of America's fastest growing industries: baseball & softball training. Our triple threat includes: * Year-round indoor training facilities with multi-use tunnels, batting cages and circuit training rooms * Professional instruction with private and group lessons as well as year-round clinics and programs for baseball and softball players of all ages and ability levels. * A nationally recognized Pro Shop that carries the latest and widest selection of baseball and softball equipment and apparel at the lowest pricing available. The Extra Innings model generates a balanced revenue stream that flows regardless of season. This gives franchisees the power to make a difference in their communities by helping ballplayers of all ages and ability levels improve their game, love what they're doing and make money while doing it. Extra Innings provides its franchisees with a complete playbook that shows you how to offer these services and create a loyal fan base. Extra Innings is currently offering franchises to qualified individuals and groups throughout the U.S.
Michael Parrella opened his first martial arts school in 1991. In 2009, he used his years of industry experience to start iLoveKickboxing.com, and he began franchising the concept in 2012. iLoveKickboxing.com locations offer group kickboxing fitness classes.
Fitness kickboxing is not some hobby we picked up over the weekend. We've been at it for decades, testing and tweaking the entire time to discover the key elements of running a great facility.
We've crafted systems for low-pressure sales that are natural and conversational (NOT high-pressure or in-your-face)
- We've crafted systems for referrals that make your customers excited to send their friends and family your way
- We've learned things that only fellow facility owners can, like who the best vendors in the industry are, and where you'll get the best deals on equipment & supplies.
By joining the iLoveKickboxing.com family, you reap the benefits of our years of hard work, trial & error. In short, you get the ripened fruit of our experience to use at your disposal. And we're happy to hand it over to you.