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Updated RecentlyHeidi's Brooklyn Deli vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Heidi's Brooklyn Deli vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $300,000 - $400,000 | $95,600 - $477,500 |
| Franchise Fee | $35,000 | $15,000 - $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | - | 1.5% |
| Year Founded | 1994 | 2009 |
| Year Franchised | 2004 | 2012 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Heidi's Brooklyn Deli
Since being founded in 1994, Heidi's Brooklyn Deli has remained a family-owned and community oriented company and seeks partners who honor 'those' same values.
We provide extensive training before, during and after your store opening.
We are your partner as long as you are part of Heidi's family.
Our bread and recipes are made from scratch the old fashioned way in each location...Yes, you will learn how to bake!
Whenever possible, we source nitrate-free, hormone-free and antibiotic-free meats and organic cheeses. Our sources are often family-owned humane farms and ranches with sustainable practices.
We are committed to sourcing more & more of our building materials & products from environmentally-friendly partners with sustainable practices.
We want to be your neighborhood choice for breakfast, lunch and dinner. Our food is special, therefore we do not seek to be on every street corner.
We seek to find the right location and using our decades of experience, design a store that is cost efficient to build and cost effective to operate.
About sweetFrog
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe