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Updated RecentlyMax & Erma's vs Eggspectation Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Max & Erma's vs Eggspectation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $622,500 - $3,100,000 | $650,000 - $1,500,000 |
| Franchise Fee | $40,000 | $50,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | - | 2% Nat'l 1% local |
| Year Founded | 1972 | 1993 |
| Year Franchised | 1998 | 1998 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | *An initial training program as defined in the franchise agreement. *Training programs, seminars and other related activities regarding the operation of the Restaurant as we reasonably deem necessary or appropriate. *Certain on-site remedial training when requested and found appropriate. |
| Support | - | *Site selection. *Onsite assistance prior to and during restaurant opening. *Regular visits, evaluations of the Restaurant, products and services provided at the Restaurant to ensure that the high standards of quality, appearance and service of the System are maintained. *Our prototype restaurant design and consultation provided during restaurant construction. *Assist in local marketing and advertising for your restaurant unit. *Advice and written materials (including updates to the Manuals) concerning techniques for managing and operating the Restaurant, including new developments and improvements in equipment, food products, packaging and preparation. *The use of our established supply sources, including negotiated prices that could not likely be attained by an independent operator. *Merchandising support programs, product tie-ins and seasonal promotions to attract new customers, enhance customer loyalty to maximize the frequency of visits. *The benefit of our Research and Development team that is constantly testing new products and searching for new ideas and better ways to serve customers. |
| Marketing | - | *With available marketing funds, we plan marketing campaigns on regional or national level. *Assist in local marketing and advertising for your restaurant unit. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Max & Erma's
In 1972, Max & Erma created a fun, unique, gourmet hamburger restaurant you could take friends & family to, decorating it with quirky artifacts & local paraphernalia. Since that day, we've been committed to providing our guests with delicious all-American food & friendly service in a relaxed atmosphere the whole neighborhood can enjoy. We've grown over the years, but always remain true to what made us successful - delivering a great guest experience. After all, Max & Erma wouldn't have it any other way.
We believe that a great experience starts with our food. That's why we use the freshest, highest quality ingredients in everything we serve. Freshness and quality are truly the foundations upon which Max & Erma's was built. We make every effort to do things the right way, not the easy way. We believe this dedication and passion is the reason we're better and the reason our guests return more often. Our market research tells us that our guests know what they are going to order before they get to our restaurant because they crave certain items, our signature dishes. Many guest favorites include our delicious Chocolate Chip Cookies, Tomato Mozzarella Chicken Sandwich, Cajun Shrimp & Pasta, Laredo Steak, Santa Fe Salad, Buffalo Chicken Sandwich, Hand-Battered Onion rings and our famous Gourmet Hamburgers.
About Eggspectation
The idea sprung to life in Montreal in 1993. We started out with just a few key thoughts and a passion for innovation and memorable experiences.
From the first, we wanted to take our favorite mealtime ingredients and creatively expand their culinary taste delights across not just breakfast and brunch but also to lunch and dinner -"set in a welcoming and energetic bar and café ambiance. This new level of innovation has led us to today’s satisfying and diverse eggspectation menu ranging from freshly prepared artisanal brioche French toast, thin French crepes, Belgian waffles, fluffy buttermilk pancakes, pastas, burgers, seafood, steak and -"of course" - eggs benedict! Those Montreal beginnings have grown to fit today’s fresh, clean, and very tasty modern American cuisine.
Even after 25 years, we are thrilled to celebrate our customer friendly culture with its focus on service, an eye toward better eating, and a passionate reverence for all things "breakfasty.”
Eggspectation Restaurants is seeking highly qualified, proven partners to acquire the rights to develop and operate single or multiple units in significant markets pursuant to either area development agreements in the United States and abroad or individual franchise agreement. This is your opportunity to become a strategic franchise partner with one of North America's most innovative, fast growing, upscale and casual dining restaurant companies. After reviewing the additional information contained in this section, we would be delighted to begin a dialogue with you about the possibility of joining our team.