Round Table Pizza vs Persona Wood Fired Pizzeria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Round Table Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Round Table Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Investment $327,300 - $1,061,250$242,650 - $506,600
Franchise Fee $25,000$25,000 - $35,000
Royalty Fee 4%6%
Advertising Fee 4%2%
Year Founded 19592012
Year Franchised 19622014
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Round Table Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Experience * Foodservice industry experience as an owner/operator or manager with P & L responsibility * Demonstrated ability to lead and manage people * Customer service skills * Strong business acumen and financial management skills * $200,000 in unleveraged liquid assets * $500,000 net worth -

Financing Options
 
Round Table Pizza Franchise
Persona Wood Fired Pizzeria Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Round Table Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Training Round Table's Skills Training Program (STP) is a comprehensive management training curriculum designed to support the ongoing training needs and requirements of our franchisees. The program encompasses modules for new franchise owners and multi-unit operators, managers and assistant managers, shift managers and crew leaders and general crewmembers. Prior to opening, new franchise owners are required to successfully complete a one-week business planning and leadership class at our Concord, CA headquarters. On-The-Job Training: 180 hours Classroom Training: 16 hours -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app -
Operations --

Expansion Plans
 
Round Table Pizza Franchise
Persona Wood Fired Pizzeria Franchise
US Expansion Yes-
Canada Expansion --
International Expansion Yes-

Company Overviews

About Round Table Pizza

Round Table Pizza is the fifth largest pizza chain in the U.S. with over 500 restaurants in nine western states and five foreign countries. Headquartered in Concord, California, in the San Francisco Bay Area, Round Table has built a reputation as the pizza brand of choice and market share leader in the most competitive and discriminating restaurant markets in the country. We are recognized throughout the West for gourmet taste, quality and menu innovation. The key differentiator between Round Table and other branded pizza chains is our product. Every Round Table restaurant rolls fresh dough every day and tops every pie with fresh cheese and only the freshest ingredients. In this day and age of frozen dough, frozen cheese and frozen toppings, Round Table is unique in the pizza segment. One of the major reasons for the success of the Round Table brand is our franchise owners and their strong commitment to product quality, service and proactive local community involvement. We are committed to franchising as our primary business model. Approximately 80% of Round Table restaurant businesses are owned and operated by franchisees. Our evaluation and selection of new franchise candidates is based upon a number of different factors. We look for individuals with a track record of success in business, the ability to manage and develop people and strong customer service skills. Foodservice industry experience as an owner/operator or manager with P & L responsibility is strongly required. Round Table is seeking qualified individuals who want to partner with a proven brand leader in the pizza segment to join our system.

The total investment necessary to begin operation of a Restaurant that offers and sells menu items for dining at the Restaurant premises as well as via delivery and carryout services (the “Dine-In Model”), is $471,500 to $1,061,250, which includes $25,000 that must be paid to the franchisor or their affiliate prior to opening; and a Restaurant that is only authorized to offer and sell menu items for delivery and carry out from the Restaurant premises (a “DCU Model”) is $327,300 to $510,250, which includes $25,000 that must be paid to the franchisor or their affiliate prior to opening.

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#172 in Franchise 500 for 2020.


About Persona Wood Fired Pizzeria

Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.