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Below is an in-depth analysis and side-by-side comparison of Christian Brothers vs Honest-1 Auto Care including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $454,250 - $582,400 | $206,650 - $659,150 |
Franchise Fee | $135,000 | $45,000 |
Royalty Fee | Varies | 6% |
Advertising Fee | $10K/yr. | 1% |
Year Founded | 1962 | 2003 |
Year Franchised | 1996 | 2003 |
Term Of Agreement | - | 20 |
Term Of Agreement | - | 20 |
Renewal Fee | - | 25% of franchise fee at the time of renewal |
Business Experience Requirements |
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Experience | Management and leadership background | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/Yes |
Start-up Costs | -/Yes | -/Yes |
Equipment | -/Yes | -/Yes |
Inventory | -/Yes | -/Yes |
Receivables | -/Yes | -/Yes |
Payroll | -/Yes | -/Yes |
Training & Support |
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Training | Ongoing training and marketing support from the Home office On-The-Job Training: 115 hours Classroom Training: 204 hours | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training |
Support | Ongoing marketing support from the Home office which includes: Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app |
Operations | Number of Employees Required to Run: 8 | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Our roots go back to 1982 in Houston, Texas, when Mark Carr founded
Christian Brothers Automotive with a mission to “love your neighbor as
yourself” (Matthew 22:39).
When we began our franchise program in 1996, this principle carried
forward as the guiding light for all our franchisees. Today, there are
over 160 Christian Brothers locations across 24 states and many more
coming soon.
We are proud to say that each of our franchisees operates their business
with the deep-seated knowledge that if we treat each other right, we’ll
have happy customers - and that’s how we’ll succeed financially. In our 24+
years of franchising we’ve never closed a location and are proud to
continue that legacy in years to come.
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.