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Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs Mrs. Powell's Bakery Eatery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,500 - $4,115,000 | $125,000 - $160,000 |
Franchise Fee | $12,500 - $25,000 | $25,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 1.5% | 3% |
Year Founded | 1937 | 1984 |
Year Franchised | 0 | 1986 |
Term Of Agreement | - | 10 Years +10 |
Term Of Agreement | - | 10 Years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | 1. Head Office 1 Week 2. Franchised Store 1 Week 3. Own Store 1 Week |
Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings: At Additional Cost |
Marketing | - | - |
Operations | - | Average Number of Employees: 2 Full-time, 4 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Mrs. Powell's has been in business since 1984. We specialize in Cinnamon Rolls, but we do much more than that! We have white and wheat bread, dinner rolls, sugar cookies, chocolate chip cookies, brownies, soup, sandwiches and so much more. What we really do is take care of one of the things you don't have time for anymore - baking. We cater and are always up for custom creations.