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Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs Treats including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,500 - $4,115,000 | $121,000 - $260,000 |
Franchise Fee | $12,500 - $25,000 | $25,000 |
Royalty Fee | 4.5% | 7% |
Advertising Fee | 1.5% | 1% |
Year Founded | 1937 | 1977 |
Year Franchised | 0 | 1979 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | 1. Training Center 2 Weeks 2. On-Site |
Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
Marketing | - | - |
Operations | - | Average Number of Employees: 3 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.