Krispy Kreme vs Cookie Advantage Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs Cookie Advantage including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Krispy Kreme Franchise
Cookie Advantage Franchise
Investment $200,500 - $4,115,000$75,000 - $100,000
Franchise Fee $12,500 - $25,000$25,000
Royalty Fee 4.5%5%--3%
Advertising Fee 1.5%-
Year Founded 19371998
Year Franchised 02002
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Krispy Kreme Franchise
Cookie Advantage Franchise
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. -

Financing Options

 
Krispy Kreme Franchise
Cookie Advantage Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/No
Equipment -/-No/No
Inventory -/-No/No
Receivables -/-No/No
Payroll -/-No/No

Training & Support

 
Krispy Kreme Franchise
Cookie Advantage Franchise
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) -
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program -
Marketing --
Operations -Cookie Advantage is a hands-on, owner�operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time.

Expansion Plans

 
Krispy Kreme Franchise
Cookie Advantage Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Krispy Kreme

Are you ready to embrace a franchise opportunity worth a million smiles? Owning a Krispy Kreme doughnut franchise could be the sweetest move you have ever made!
In 1937, an entrepreneurial young man named Vernon Rudolph rented a small warehouse in Winston Salem, North Carolina so he could make doughnuts to sell to grocery stores. As it turns out, those doughnuts smelled so good that people walking past wanted to buy them. Vernon cut a hole in an outside wall and started selling them to passersby. Business began to boom! Vernon perfected the proprietary doughnut-making equipment and the secret recipe to be used in his new chain of shops, ensuring that every single doughnut made at a Krispy Kreme shop was deserving of the Krispy Kreme name. Now, with decades of franchising experience, Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition. As the leading specialty retailer of premium-quality doughnuts, including our signature Original Glazed, our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.

Krispy Kreme franchisees share our vision and benefit from our time-tested leadership and doughnut franchise experience in bringing our premium brand to more people in more places than ever before. We strive to fulfill our mission statement: to touch and enhance lives through the joy that is Krispy Kreme. As a Krispy Kreme doughnut and coffee franchise owner, you become part of something more than just making doughnuts and coffee - you will share in the sweet success we strive for each and every day, as well as the smiles of your customers when they taste our delicious sweet treats. From our Hot Doughnuts Now sign and Doughnut Theater to our iconic paper hats, Krispy Kreme is a sweet and unique flavor of a brand.

The total initial investment necessary to begin operation ranges from $1,287,500 to $2,750,000 for a Factory Store;
$558,500 to $1,500,000 for a Tunnel Oven Shop;
$440,500 to $1,200,000 for a Fresh Shop;
$200,500 to $453,000 for a Box Shop; and
$1,617,500 to $4,115,000 for a Commissary Facility.
These totals include the following amounts that must be paid to us as initial fees and for a variety of goods and services, as follows: for a Factory Store, $355,000 to $580,000; for a Tunnel Oven Shop, $91,000 to $134,000; for a Fresh Shop, $30,000 to $33,000; for a Box Shop, $30,000 to $33,000; and for a Commissary Facility, $355,000 to $1,070,000.

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About Cookie Advantage

Cookie Advantage is a Customer Care Follow-Up Program designed to develop a relationship with your customer by sending to them a gift tin of made from scratch chocolate chip cookies as a way of saying "Thank You". Our program revolves around a designer canister of made-from-scratch chocolate chip cookies which are baked fresh the day they are sent to your customers. Your carefully prepared gift package will include the delicious cookies and two custom designed gift cards. The first card is personalized with your company logo and an individual message. The second card is postage paid customer survey card specifically to include the information you want to know from your customer. Our goal is to place you in the most favorable position to receive repeat and referral business. We do all the work on your behalf and you get all the credit!Cookie Advantage is a great tasting way to say "THANK YOU!"
Cookie Advantage - Giving you an advantage over the competition with fresh-baked chocolate chip cookies! Our program is designed for our franchisees to be able to work around their schedules and still participate in their family life. Our goal is for each of our franchisees to work a four-day workweek, Monday through Thursday, after the territory is fully developed.