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Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs Corner Bakery Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $200,500 - $4,115,000 | $854,000 - $2,375,000 |
Franchise Fee | $12,500 - $25,000 | $25,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 1.5% | - |
Year Founded | 1937 | - |
Year Franchised | 0 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. | * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * �Best in class� operators within your current system * Employer of choice within your current system |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) | - |
Support | *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Corner Bakery Cafe has its eyes on more cafes in the Austin market and throughout Central Texas. "Austin is a booming market that has long been on our radar," "The large student population, presence of young business professionals and strong economy of our state capital make it the perfect place to offer our fast-casual dining experience." "We already have 22 thriving franchise and company-owned Corner Bakery locations around the state, and the prospect of adding at least 50 additional cafes in the next eight years is very exciting," said John LaBarge, vice president of franchise business development at Corner Bakery Cafe. Here's what we're looking for: * $7.5 million net worth * $3 million liquidity (non-borrowed cash availability) * Interest in developing multiple cafes in a market or combination of markets * Relevant multi-unit restaurant / retail experience in market to be developed * Reside in market to be developed * Demonstrated real estate expertise in market * Existing infrastructure in place * Strong cultural fit * History of community involvement * Appreciation of great food * "Best in class" operators within your current system * Employer of choice within your current system