Krispy Kreme vs Mara's Cafe and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Krispy Kreme Franchise
Mara's Cafe and Bakery Franchise
Investment $200,500 - $4,115,000N/A
Franchise Fee $12,500 - $25,000$25,000
Royalty Fee 4.5%5%
Advertising Fee 1.5%2% local + 1% Nat'l
Year Founded 19371984
Year Franchised 02004
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Krispy Kreme Franchise
Mara's Cafe and Bakery Franchise
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara�s Caf� & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
 
Krispy Kreme Franchise
Mara's Cafe and Bakery Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Krispy Kreme Franchise
Mara's Cafe and Bakery Franchise
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf� & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf� properly.
Marketing --
Operations --

Expansion Plans
 
Krispy Kreme Franchise
Mara's Cafe and Bakery Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Krispy Kreme

Are you ready to embrace a franchise opportunity worth a million smiles? Owning a Krispy Kreme doughnut franchise could be the sweetest move you have ever made!
In 1937, an entrepreneurial young man named Vernon Rudolph rented a small warehouse in Winston Salem, North Carolina so he could make doughnuts to sell to grocery stores. As it turns out, those doughnuts smelled so good that people walking past wanted to buy them. Vernon cut a hole in an outside wall and started selling them to passersby. Business began to boom! Vernon perfected the proprietary doughnut-making equipment and the secret recipe to be used in his new chain of shops, ensuring that every single doughnut made at a Krispy Kreme shop was deserving of the Krispy Kreme name. Now, with decades of franchising experience, Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition. As the leading specialty retailer of premium-quality doughnuts, including our signature Original Glazed, our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.

Krispy Kreme franchisees share our vision and benefit from our time-tested leadership and doughnut franchise experience in bringing our premium brand to more people in more places than ever before. We strive to fulfill our mission statement: to touch and enhance lives through the joy that is Krispy Kreme. As a Krispy Kreme doughnut and coffee franchise owner, you become part of something more than just making doughnuts and coffee - you will share in the sweet success we strive for each and every day, as well as the smiles of your customers when they taste our delicious sweet treats. From our Hot Doughnuts Now sign and Doughnut Theater to our iconic paper hats, Krispy Kreme is a sweet and unique flavor of a brand.

The total initial investment necessary to begin operation ranges from $1,287,500 to $2,750,000 for a Factory Store;
$558,500 to $1,500,000 for a Tunnel Oven Shop;
$440,500 to $1,200,000 for a Fresh Shop;
$200,500 to $453,000 for a Box Shop; and
$1,617,500 to $4,115,000 for a Commissary Facility.
These totals include the following amounts that must be paid to us as initial fees and for a variety of goods and services, as follows: for a Factory Store, $355,000 to $580,000; for a Tunnel Oven Shop, $91,000 to $134,000; for a Fresh Shop, $30,000 to $33,000; for a Box Shop, $30,000 to $33,000; and for a Commissary Facility, $355,000 to $1,070,000.

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About Mara's Cafe and Bakery

The concept behind Mara's Cafe & Bakery got its start in 1984 when Mara and Glenn's "mom and pop" business began offering customers the highest quality, delectable desserts made fresh in our own bakery and served with freshly roasted coffee. It was with the encouragement of our family and friends that we began creating delicious desserts from traditional family recipes and Glenn, a coffee perfectionist, distinguished a unique line of roasted coffee products. It wasn't long before we had customers coming in and out daily, requesting more of their favorite tasty treats and coffee beverages!

In 2004, sons Ian and Devan joined the family business with great plans of expansion. After nearly twenty years of establishing a reputation for serving up the best coffee and desserts in town, we knew it was time to expand not only our business, but our menu as well. The first Mara's Cafe & Bakery was opened in Denville, NJ. With the addition of sandwiches, salads, wraps, and more, this simple "mom and pop" concept quickly became a family-run business - and the dining destination of choice during all hours of the day. Customers from all over soon realized Mara's was the best place to enjoy a delicious meal in a cozy atmosphere and began asking for more locations within their own communities. Thus, the idea to franchise our concept was conceived - after all, we couldn't let our customers down!

Now is the time for you to take advantage of this incredible opportunity and bring our amazing concept to your home town. Discover how becoming a Mara's Cafe & Bakery franchise owner can be the greatest reward of your career - and possibly your life. With the help of our team of experts, our exclusive, award-winning recipes, and our time- tested business model, opening your own Mara's Cafe & Bakery could be as easy as.... pie!

We sincerely appreciate your interest in Mara's Cafe & Bakery, The Magley Family