Krispy Kreme vs WOOPS! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Krispy Kreme Franchise
WOOPS! Franchise
Investment $200,500 - $4,115,000$58,875 - $390,675
Franchise Fee $12,500 - $25,000$15,000 - $25,000
Royalty Fee 4.5%4%
Advertising Fee 1.5%-
Year Founded 19372012
Year Franchised 02015
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Krispy Kreme Franchise
WOOPS! Franchise
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.

Financing Options

 
Krispy Kreme Franchise
WOOPS! Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/-Yes/-
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/-

Training & Support

 
Krispy Kreme Franchise
WOOPS! Franchise
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) On-The-Job Training: 240 hours
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing -Ad Templates Social media SEO Website development Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Krispy Kreme Franchise
WOOPS! Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Krispy Kreme

Are you ready to embrace a franchise opportunity worth a million smiles? Owning a Krispy Kreme doughnut franchise could be the sweetest move you have ever made!
In 1937, an entrepreneurial young man named Vernon Rudolph rented a small warehouse in Winston Salem, North Carolina so he could make doughnuts to sell to grocery stores. As it turns out, those doughnuts smelled so good that people walking past wanted to buy them. Vernon cut a hole in an outside wall and started selling them to passersby. Business began to boom! Vernon perfected the proprietary doughnut-making equipment and the secret recipe to be used in his new chain of shops, ensuring that every single doughnut made at a Krispy Kreme shop was deserving of the Krispy Kreme name. Now, with decades of franchising experience, Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition. As the leading specialty retailer of premium-quality doughnuts, including our signature Original Glazed, our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.

Krispy Kreme franchisees share our vision and benefit from our time-tested leadership and doughnut franchise experience in bringing our premium brand to more people in more places than ever before. We strive to fulfill our mission statement: to touch and enhance lives through the joy that is Krispy Kreme. As a Krispy Kreme doughnut and coffee franchise owner, you become part of something more than just making doughnuts and coffee - you will share in the sweet success we strive for each and every day, as well as the smiles of your customers when they taste our delicious sweet treats. From our Hot Doughnuts Now sign and Doughnut Theater to our iconic paper hats, Krispy Kreme is a sweet and unique flavor of a brand.

The total initial investment necessary to begin operation ranges from $1,287,500 to $2,750,000 for a Factory Store;
$558,500 to $1,500,000 for a Tunnel Oven Shop;
$440,500 to $1,200,000 for a Fresh Shop;
$200,500 to $453,000 for a Box Shop; and
$1,617,500 to $4,115,000 for a Commissary Facility.
These totals include the following amounts that must be paid to us as initial fees and for a variety of goods and services, as follows: for a Factory Store, $355,000 to $580,000; for a Tunnel Oven Shop, $91,000 to $134,000; for a Fresh Shop, $30,000 to $33,000; for a Box Shop, $30,000 to $33,000; and for a Commissary Facility, $355,000 to $1,070,000.

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About WOOPS!

WOOPS! was born in 2012 from a simple idea: Why not make money by opening a pop-up shop at the bustling Holiday Shops at Bryant Park in New York City - sharing delicious, specialty macarons with shoppers? The response let the founders know they were onto something, and they wasted no time in looking into how they could build a business on the idea that macarons make wonderful and special gifts as well as a day-brightening treat for oneself.

Veteran Incentives  10% off franchise fee