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Below is an in-depth analysis and side-by-side comparison of Albert's Family Restaurant vs Eggspectation including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $280,000 - $400,000 | $650,000 - $1,500,000 |
Franchise Fee | $25,000 | $50,000 |
Royalty Fee | - | 5% |
Advertising Fee | - | 2% Nat'l 1% local |
Year Founded | - | 1993 |
Year Franchised | - | 1998 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Albert's will provide you with an extensive four week training program which covers all aspects of restaurant operations. Our professional training representatives will take you through each stage of operations, including: purchasing, kitchen routines, personnel and recruiting, management controls such as food and labour costs, equipment maintenance, marketing and promotions, customer and employee relations. All training is completed in Edmonton, Alberta. | *An initial training program as defined in the franchise agreement. *Training programs, seminars and other related activities regarding the operation of the Restaurant as we reasonably deem necessary or appropriate. *Certain on-site remedial training when requested and found appropriate. |
Support | Franchising is a partnership that depends on cooperation and mutual support. That's why we offer all our franchisees ongoing professional support in all aspects of operations. This support ensures the profitability of each restaurant. Our Operations Manager will periodically visit your restaurant to assist in the launching of new menu items, update purchasing programs, or to assist you in any area of operations. Albert's senior management strongly believes in action: immediate follow-up on your requests for assistance. | *Site selection. *Onsite assistance prior to and during restaurant opening. *Regular visits, evaluations of the Restaurant, products and services provided at the Restaurant to ensure that the high standards of quality, appearance and service of the System are maintained. *Our prototype restaurant design and consultation provided during restaurant construction. *Assist in local marketing and advertising for your restaurant unit. *Advice and written materials (including updates to the Manuals) concerning techniques for managing and operating the Restaurant, including new developments and improvements in equipment, food products, packaging and preparation. *The use of our established supply sources, including negotiated prices that could not likely be attained by an independent operator. *Merchandising support programs, product tie-ins and seasonal promotions to attract new customers, enhance customer loyalty to maximize the frequency of visits. *The benefit of our Research and Development team that is constantly testing new products and searching for new ideas and better ways to serve customers. |
Marketing | Albert's Franchise Inc. has a commitment to increasing market share through professional assistance to all franchisees, aggressive promotion and marketing, increasing the customer-base in every unit, and most important, increase the awareness of the Albert's brand name throughout Western Canada. Today's customer identifies with a established brand name...it's the most valuable commodity a company can own. Customer loyalty to a brand is exactly what franchising is all about. Our marketing support will reflect changing needs and trends, and through communications with you, we will enhance our advertising and promotion efforts to assure you are receiving the most effective marketing possible. | *With available marketing funds, we plan marketing campaigns on regional or national level. *Assist in local marketing and advertising for your restaurant unit. |
Operations | Our aim is to build a strong franchise network by providing an efficient Operating System. Albert's Operating Manual documents our system and is easy to follow. This manual is the franchisee's continual reference to ensure employees are following the proper methods and procedures. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Today's economy demands a track record of success from any business wishing to achieve long-term employment and profit goals. Our track record dates back 50 years with the opening of our first Albert's in Edmonton, Alberta. And considering today's highly competitive market, Albert's five decades of achievement is indeed impressive.
Over the years Albert's has adapted to changing market trends of family eating habits and preferences. As a result of our market adaptation we have expanded our menu to reflect the desires of our customer,
evolving into our present image as a family restaurant, with a choice of 75 different recipes from which to select our daily specials, as well as exciting lunch and dinner specials.
For fifty years we have maintained our loyal customer base for three reasons:
1. Quality Food
2. Reasonable Prices
3. Excellent Service.
Because of our track record we are now able to offer an Albert's Family Restaurant franchise opportunity to the right kind of people. People who desire success as we do. Our established trade name, proven operating system and ongoing support are the tools our franchisees need to succeed and increase market share.
Albert's vision is to build a network of some 50 units and thus achieve our goal of being the Premier Family Restaurant Franchise Group in Western Canada. We invite you to join in our success as we grow and prosper.
The idea sprung to life in Montreal in 1993. We started out with just a few key thoughts and a passion for innovation and memorable experiences.
From the first, we wanted to take our favorite mealtime ingredients and creatively expand their culinary taste delights across not just breakfast and brunch but also to lunch and dinner -"set in a welcoming and energetic bar and café ambiance. This new level of innovation has led us to today’s satisfying and diverse eggspectation menu ranging from freshly prepared artisanal brioche French toast, thin French crepes, Belgian waffles, fluffy buttermilk pancakes, pastas, burgers, seafood, steak and -"of course" - eggs benedict! Those Montreal beginnings have grown to fit today’s fresh, clean, and very tasty modern American cuisine.
Even after 25 years, we are thrilled to celebrate our customer friendly culture with its focus on service, an eye toward better eating, and a passionate reverence for all things "breakfasty.”