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Updated RecentlyCalifornia Tortilla vs Austin Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Austin Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $1,807,000 - $2,790,000 |
| Franchise Fee | $40,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | .5% local +2% Nat'l | - |
| Year Founded | 1995 | 1988 |
| Year Franchised | 1995 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Austin Grill
With over 20 years of Tex-Mex tradition under our belt, you know we do it right. At Austin Grill, you'll find the food that generations of Texans have come to expect - with an Austin twist: fresh, made-from-scratch Tex-Mex. Specialty margaritas with real lime - no store-bought mixes. Hand rolled enchiladas. Fifteen different homemade salsas, sauces, and dressings. Fresh off the farm ingredients. And, of course, our authentic charbroiled chicken wings. Come for lunch or dinner and enjoy our house specialties - Austin style - like our Chili-crusted Tuna, Carne Asada, or our new Austin Slopper. Try our weekend brunch packed with all your southern favorites, like our homemade migas, cornmeal pancakes, and huevos rancheros. Stop on by and enjoy some of Austin Grill's best - for Tex-Mex. So Fresh, You'll Blush.