California Tortilla vs Rusty Taco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
California Tortilla Franchise
Rusty Taco Franchise
Investment $378,400 - $697,000$529,817 - $796,325
Franchise Fee $40,000$25,000
Royalty Fee 5%6% - 4%
Advertising Fee .5% local +2% Nat'l1%local
Year Founded 19952010
Year Franchised 19952011
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
California Tortilla Franchise
Rusty Taco Franchise
Experience * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000

Financing Options

 
California Tortilla Franchise
Rusty Taco Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
California Tortilla Franchise
Rusty Taco Franchise
Training On-The-Job Training: 200 hours Classroom Training: 10 hours The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant.
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications.
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 *Own and operate a minimum of 3 Rusty Taco restaurants

Expansion Plans

 
California Tortilla Franchise
Rusty Taco Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About California Tortilla

California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.

California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.

About Rusty Taco

Rusty Taco is a very straightforward idea.
◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
◦Menu board concepts offer low labor costs and good food value.
Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
Available Markets  Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.

The total investment necessary to develop a Rusty Taco® Restaurant ranges from $529,817 to $796,325. This includes $25,000 that must be paid to the franchisor or affiliate.
The total investment necessary to begin operation under a Development Agreement
is $52,000 to $145,500. This includes $50,000 to $137,500 that must be paid
to the franchisor or affiliate.