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Updated RecentlyCalifornia Tortilla vs Chronic Tacos Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Chronic Tacos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $299,000 - $799,000 |
| Franchise Fee | $40,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | .5% local +2% Nat'l | 2% |
| Year Founded | 1995 | 2002 |
| Year Franchised | 1995 | 2006 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | An operations background in the restaurant industry. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | Chronic Tacos provides a four week training program and hands-on training support through our field representatives. Our programs are continually being developed and updated. On-The-Job Training: 157 hours Classroom Training: 43 hours Additional Training: At training location |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | National Media Regional Advertising Social media Loyalty program/app |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | Number of Employees Required to Run: 12 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Chronic Tacos
Chronic Tacos is considered a "Fast Casual" concept that offers real Mexican food, from healthy authentic third generation recipes, made fresh daily and made just for you. The Chronic Tacos concept offers the convenience of quick service restaurants, serving fresh, quality products.
Financials:
Minimum Liquid assets $100,000
Net Worth $250,000
Average Cost $299,000 to $799,000 depending on size and location.
Single Unit franchise fee is $40,000
Multi- Unit franchise fee is $35,000 for the first location and $25,000 for each additional location.