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Updated RecentlyApplegate Farm vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $137,650 - $322,000 | $95,600 - $477,500 |
| Franchise Fee | $25,000 | $15,000 - $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2%local+2% Nat'l | 1.5% |
| Year Founded | - | 2009 |
| Year Franchised | - | 2012 |
| Term Of Agreement | 5 Years +5+5+5 | 10 years |
| Term Of Agreement | 5 Years +5+5+5 | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | No |
| International Expansion | - | No |
Company Overviews
About Applegate Farm
Applegate Farm has grown to be one of the largest retail outlets for ice
cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner
of Applegate Farm. In an effort to oversee all aspects of the business
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
Wayne Niles in 1991 and eventually transferred ownership to her nephew
and his wife Mr. and Mrs. Jason Street. Working together, the entire
family contributes to maintaining the century-old tradition of the best
homemade ice cream and sweet treats in the 21st century.
About sweetFrog
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe