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Updated RecentlyDiscovery Map International vs PostNet Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Discovery Map International vs PostNet including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,950 - $45,950 | $186,567 - $233,500 |
| Franchise Fee | $25,000 | $35,950 |
| Royalty Fee | 10% | 5% |
| Advertising Fee | to1% | 2% |
| Year Founded | 1981 | 1985 |
| Year Franchised | 1993 | 1993 |
| Term Of Agreement | 10 years +5+5 | - |
| Term Of Agreement | 10 years +5+5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Business and sales experience is certainly helpful, but a major key to the successful operation of a Discovery Map franchise is the personality of the Franchisee. Are you: * Goal oriented? * People oriented? * Organized and detail oriented? * Adequately financed? | PostNet is a retail and service business, and as such we are looking for people with outgoing personalities that would do an excellent job of representing the brand and their business to the public. The most successful PostNet franchisees are civic-minded and outgoing people who gain fulfillment from working with small business owners, schools and others in their communities. On a financial level, a potential PostNet franchisee must have a net worth of at least $300,000.00 and be (or be able to become) liquid for a minimum of $55,000.00. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | A crucial benefit of our Franchise Package is our exceptional Training Program. An initial 4 day comprehensive training session at our headquarters in Waitsfield, VT., and supplemental hands-on training in your map territory give you everything you need to run your new business successfully. | On-The-Job Training: 58 hours Classroom Training: 65 hours Additional Training: At store location 6-8 weeks after opening |
| Support | To ensure the success and growth of your operation, Resort Maps provides assistance with all aspects of running your business, including
Site selection research for the map location Map drawing and design Promotions to prospective advertisers Ongoing public relations and new business development | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | PostNet's marketing programs include- * Local programs, which the franchisees utilize to build and develop awareness and loyalty with current customer base. * Regional and cooperative advertising, where PostNet franchisees get together with other franchisees and leverage their strength in numbers. * National programs that are conducted by the PostNet National Ad Fund. PostNet is the only company in the industry that offers a first-year managed marketing program that includes both consumer advertising and business-to-business advertising to help develop an initial customer base and momentum for the growth of the business. Co-op Advertising Ad Templates Social media SEO Website development Email marketing |
| Operations | - | PostNet only grants franchises to individuals that are planning on being involved initially as a full-time owner operator. Long term, full-time ownership and operation of the centers are not required; however, initially it is critical because PostNet is a neighborhood business and it is up to the individual store owner to become actively involved in the community to promote the services and products offered. With PostNet, every franchisee offers a core of proven and high-demand services and products through their PostNet Center. However, depending on the needs of the local market and the franchisee's own attributes, other complimentary services that are consistent with the other PostNet offerings may be approved by PostNet. Services, as bookkeeping, advanced computer and database services, and eBay selling services are just some examples of other services and products that PostNet franchisees offer to the public through their PostNet Centers. Initially an owner operator of a franchise will typically have one (1) to two (2) part-time or full-time staff members to help with the operation of the store. As the business grows, and you build a customer base, more employees and staff will be needed. Our highest volume locations have six (6) to seven (7) full-time staff members including the franchisee. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | Yes |
Company Overviews
About Discovery Map International
THE DISCOVERY MAP OPPORTUNITY
Discovery Map specializes in a unique advertising-based business system. The demand for our medium continues to rise steadily; by becoming a Discovery Maps Franchisee, you can be part of this exciting and rewarding advertising field. Right now opportunities await qualified individuals to develop single or multiple-map franchises in suitable locations in the United States, Canada, and the United Kingdom. We have over 125 successful maps and are growing faster than ever before.
ENSURING THE BEST CHANCE FOR SUCCESS
Here are some Discovery Map franchise advantages:
* Complete start-up marketing package
* Comprehensive map design and publishing support
* Expert training and ongoing support in operating your business
* Experienced and dedicated corporate staff determined to help you succeed
* Personal and financial benefits of business ownership
* Freedom and flexibility to run the business from your home
* Careful pre-screening of the location by experienced professionals
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