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Updated RecentlyCKO Kickboxing vs iLoveKickboxing Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of CKO Kickboxing vs iLoveKickboxing including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $125,012 - $251,862 | $214,944 - $559,494 |
| Franchise Fee | $35,000 | $49,999 - $100,000 |
| Royalty Fee | 7% | 6% |
| Advertising Fee | 1% | 1% |
| Year Founded | 1997 | 2009 |
| Year Franchised | 2007 | 2012 |
| Term Of Agreement | - | 5 years |
| Term Of Agreement | - | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/Yes | -/Yes |
| Equipment | -/Yes | -/Yes |
| Inventory | -/Yes | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | On-The-Job Training: 33 hours Classroom Training: 35 hours | Your live training at our headquarters in Long Island, NY literally covers everything: hiring the perfect staff, creating an amazing atmosphere for your kickboxing members, how to make sales presentations feel more like natural conversations, customer retention, construction and layout challenges and how to overcome them, and a lot more. Hired a couple of new instructors and want to quickly get them up to speed? Or maybe you want your current instructors to "freshen" up on their skills? Twice a year we hold complimentary training for all of our franchisees' staff members. For new staff, we'll train them from the bottom up to be the most passionate, knowledgable instructors that they possibly can be. For "veteran" staff, we'll brush up on their kickboxing technique, their customer-relation skills, sales skills and more. Classroom Training: 42 hours |
| Support | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Our headquarters are open to you for questions and guidance Monday - Friday, 10am - 6pm EST. If you have an urgent situation and need attention ASAP, we've got you covered too. There's a special line you can reach. When you call, you'll be treated with courtesy, respect and consideration. The last thing you'll feel is "brushed aside." We'll spend however much time you need to get the question or challenge you're facing sorted out. And of course we're available via email too for those quick questions you have that can be answered in a few sentences. Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Ad Templates Social media SEO Website development Email marketing | 1)From top to bottom we've crafted a website that's proven to convert visitors into qualified leads. Your location will receive such a site, customized for your area. And because the site gets visitors to enroll on a paid trial membership - you know only extremely qualified leads are coming through your doors. Most fitness centers offer free trials. This produces leads that waste your time, without ever intending to buy from you. However, a lead that pays for a trial is very serious about fitness and weight loss, and willing to pay for it. 2) Your website offers prospects access to the web special in exchange for their name and email address. Sometimes, people don't purchase the trial membership right then and there. When this happens, they'll automatically roll over to our Done-for-You Email Marketing program that sends them a mixture of valuable fitness content, and sales messages, to convert them to your customer down the road. Of course you don't lift a finger through all of this. We take care of it for you. 3)In your in-person training, as well as in your operations manual, you'll see exactly how to use these Social Media outlets to build your business - without being salesy, pitchy, or a nuisance to the community (many businesses spam these outlets with their sales messages - which just pushes away prospects). In fact, when following our proven plan, it's actually a lot of fun and very rewarding to interact with the community through these channels. In addition, we run the nationwide Facebook Fan Page & blog which gets traffic from all over the country, and directs it to each location's website. 4) On top of all of this, we constantly use a blend of article marketing, blog marketing, search engine marketing, video marketing, social bookmark marketing and more to get your website ranked in the search engines - and deliver you high-quality traffic. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | Yes |
| International Expansion | Yes | No |
Company Overviews
About CKO Kickboxing
CKO's membership-based financial model is driven by recurring income. This business model has the ability to create consistent revenue streams.
Fitness kickboxing is rated as the number one calorie burning exercise by Health and Fitness magazine, burning up to 1000 calories an hour - nothing else comes close!
CKO Kickboxing uses REAL heavy bags for REAL results - By incorporating real heavy bags into the CKO workout, we ensure that members are working their muscles as well as burning a lot of calories through an intensive cardio workout.
CKO Kickboxing has a very high retention rate - Our members have historically remained very loyal and one of our best marketing tools is member referral.
CKO Kickboxing emphasizes quality workouts - The CKO workout produces results without having to resort to expensive machinery.
CKO Kickboxing classes are very time efficient and very effective - The workout is easily adapted to a class size of 3 people or 75, without generating extra expenses.
A winning formula of results and fun keeps members coming back and bringing their friends in droves.
The low capital expenditure combined with a low acquisition cost per client and high revenue per square foot results in fast growth and sustained profitability.
CKO supports new franchise owners in many ways, including:
*Brand Recognition - CKO appeared in Entrepreneur Magazine, Fox Business News, NBC Today Show.
*Low Overhead - Location size determined by your market needs.
*Two-Part Training - Business training and fitness instructor training.
*Equipment - Top-of-the-line equipment vendors, with national pricing.
*Profit Centers - Membership, personal training and retail product line.
*Marketing Support - Grand opening media blitz and monthly advertising campaigns.
*Software - Web-based management system.
*Site Selection - Assistance with lease negotiations, term and concessions.
*Protected Territories - Area developments awarded in qualified markets/candidates.
*Ongoing Support - We are involved throughout your development.
About iLoveKickboxing
Michael Parrella opened his first martial arts school in 1991. In 2009, he used his years of industry experience to start iLoveKickboxing.com, and he began franchising the concept in 2012. iLoveKickboxing.com locations offer group kickboxing fitness classes.
Fitness kickboxing is not some hobby we picked up over the weekend. We've been at it for decades, testing and tweaking the entire time to discover the key elements of running a great facility.
We've crafted systems for low-pressure sales that are natural and conversational (NOT high-pressure or in-your-face)
- We've crafted systems for referrals that make your customers excited to send their friends and family your way
- We've learned things that only fellow facility owners can, like who the best vendors in the industry are, and where you'll get the best deals on equipment & supplies.
By joining the iLoveKickboxing.com family, you reap the benefits of our years of hard work, trial & error. In short, you get the ripened fruit of our experience to use at your disposal. And we're happy to hand it over to you.