Morrone's Treat Centers vs sweetFrog Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Morrone's Treat Centers vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Morrone's Treat Centers Franchise
sweetFrog Franchise
Investment $75,000 - $150,000$95,600 - $477,500
Franchise Fee $20,000$15,000 - $30,000
Royalty Fee 5%5%
Advertising Fee 0%1.5%
Year Founded 19252009
Year Franchised 20022012
Term Of Agreement 10 Years10 years
Term Of Agreement 10 Years10 years
Renewal Fee --


Business Experience Requirements

 
Morrone's Treat Centers Franchise
sweetFrog Franchise
Experience --

Financing Options

 
Morrone's Treat Centers Franchise
sweetFrog Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support

 
Morrone's Treat Centers Franchise
sweetFrog Franchise
Training Location 40 Hours On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Support Central Data Processing

Field Operation Evaluation

Field Training

Initial Store Opening

Inventory Control

800 Telephone Hotline

Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Marketing -Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Average Number of Employees: 2 Full-time, 6 Part-time

Passive Ownership: Allowed, But Discouraged

50% of all franchisees own more than one unit.

Number of employees needed to run franchised unit: 2 - 4.

Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).


Expansion Plans

 
Morrone's Treat Centers Franchise
sweetFrog Franchise
US Expansion YesNo
Canada Expansion -No
International Expansion -No

Company Overviews

About Morrone's Treat Centers

Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.

About sweetFrog

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.

#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    
Veteran Incentives  25% off franchise fee (50% off in May and November)